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The Culture Matrix™ (Part 2 of 4)

by Basic Bananas | Feb 23, 2022 | Marketing tips - Marketing Videos

In the second episode of this 4-part series, Franziska explains how to review the Culture Pulse Check results from your team in order to come up with a set of principles, behaviours and non-behaviours that are all in line with your brand strategy for your...

The Culture Matrix™ (Part 1 of 4)

by Basic Bananas | Feb 16, 2022 | Marketing tips - Marketing Videos

In this first episode of a 4-part series, Franziska shares 10 questions you could ask your team in order to help you understand where your culture matrix is at the moment. Highlights 0:00 Intro 0:31 Why culture matters 1:16 The Culture Code 2:04 Culture Health Check...
S12 EPISODE 3: Special edition – An intimate conversation with Aga & Franziska about juggling business, work & babies

S12 EPISODE 3: Special edition – An intimate conversation with Aga & Franziska about juggling business, work & babies

by Basic Bananas | Feb 15, 2022 | Marketing Podcast Episodes

Working mums and mums-to-be, this one is for you! Do you often feel like you’ve got so much on your plate and you just don’t know how to fit it all in? Or are you expecting and wondering what work will look like after you have a baby? In this special episode, our...

How to Get Higher Returns from Marketing Spend

by Basic Bananas | Feb 9, 2022 | Marketing tips - Marketing Videos

In this episode, Christo shares the answer to a common question that keeps coming up: How do I get higher returns from my marketing spend?  Highlights: 0:00 Intro 0:18 A little shift on your thinking 0:35 How to make marketing work better 1:01 What happens after the...
S12 EPISODE 2: How to Track Your Marketing

S12 EPISODE 2: How to Track Your Marketing

by Basic Bananas | Feb 3, 2022 | Marketing Podcast Episodes

One of the most confusing things about marketing is trying to work out if it’s actually working or not. Many business owners don’t really know how to track if their marketing is working or not, which leads to a lot of wasted time and money, or even worse; it can lead...
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