What would you do if your business lost 75% of its revenue overnight? In this episode, Kevin Bees sits down with Alexis Sikorsky, a profit maximisation expert who not only survived the 2008 crash but went on to sell his software company for over $100 million. Alexis...
How to Turn Words Into Sales (Without the Snoozefest) By Basic Bananas – helping Australian small businesses master marketing with heart, smarts, and a whole lot of fun. Why Copywriting Still Runs the Marketing Show Here’s the truth bomb: copywriting isn’t about fancy...
What’s really happening when your customers walk through your doors or call your team? You might think your service is on point, but without a clear picture, you could be losing sales without even knowing it. In this eye-opening episode, we’re joined by Jen Wells, a...
Marketing isn’t a single trick. It’s an ecosystem. When your website, emails, content and client care all harmonise, your business becomes memorable, trusted, and sellable. Let’s make it fun (and actually useful). Why a Marketing Ecosystem? (Short answer: alignment)...
Basic Bananas TV episode: How to Stay Focused and Creative When Life Feels Full Running a business, chasing waves, raising kids, writing books — sound impossible? Christo’s been there. And somehow, he didn’t just survive, he thrived. In this episode, you’ll hear how...
