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The Future of Work and AI: What Smart Small Business Owners Need to Know

by admin | Oct 2, 2025 | Basic Bananas Blog - Marketing Articles

By Kevin Bees, BasicBananas.com Two juicy academic papers recently dropped — “Genius on Demand: The Value of Transformative Artificial Intelligence” and “We Won’t Be Missed: Work and Growth in the Era of AGI.” And no, they’re not bedtime reading unless you enjoy...

The 2025 Instagram Engagement Playbook for Aussie Small Businesses

by admin | Oct 1, 2025 | Uncategorized

Struggling to turn Instagram likes into conversations or bookings? You’re not alone. Instagram has evolved massively since 2022, and the old tricks don’t work anymore. But here’s the good news: if you run a café, clinic, trade, studio, or creative service, you don’t...

Generative Engine Optimisation (GEO): The Small Business Guide to Getting Seen in the Age of AI

by admin | Sep 25, 2025 | Basic Bananas Blog - Marketing Articles

What on Earth Is Generative Engine Optimisation? Generative Engine Optimisation, or GEO, is your golden ticket to being found in the new world of AI search. While SEO focuses on ranking in traditional search results, GEO is about making your content easy for AI tools...

21 Ways to Get More Clients From Your Website in Australia

by admin | Sep 25, 2025 | Basic Bananas Blog - Marketing Articles

If you want to get more clients from your website in Australia, you need more than a digital brochure. Your website should act as your hardest-working salesperson—building trust, capturing leads, and converting visitors into paying clients around the clock. Here are...

S15 EPISODE 17: Come to Your Senses – Mastering Sensory Wellbeing for Life and Business With Ngahina Richards

by admin | Sep 18, 2025 | Marketing Podcast Episodes

Did you know your brain scans every single room you walk into, often in less than a second? From the colours on the walls to the scent in the air and even the beat of the background music, your senses are constantly influencing how you feel, think, and act. In this...
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