Let’s be real—running a business is not just about algorithms, AI, or the latest marketing trend. So this week, we’re taking a break from the techy stuff and zooming in on something just as vital: you, the leader behind the brand. Because no matter how savvy your...
In today’s incredibly crowded marketplace, building a successful brand, and cultivating genuine brand power, requires more than just a catchy name, a slick logo, or even a well‑defined mission statement. Brands aren’t just competing on features or price...
Search engine rankings aren’t just about websites anymore. Christo just dropped a smart tip: Google is giving serious visibility to reviews in local search results. Here’s how to get in on the action. Key highlights: ✅ Google reviews are showing up in...
Unless you’ve been living under a Wi-Fi-less rock (gasp!), chances are you’ve heard the buzz, the hype, maybe even the panic about AI in marketing. Some folks are still cautiously dipping their toes in… but not us. We’re already doing cannonballs into the...
Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation...
