Building something these days is easier than ever, especially with AI. But how do you actually get people interested in what you’re creating? 👀
Franziska catches up with Nir Zavaro to talk about building in public, being real with your marketing, and sharing the journey behind your business.
Nir shares how he’s building his new platform, Stook, and why he’s openly sharing the wins, mistakes, and challenges along the way. They also discuss why talking to customers matters, how real stories help people connect with your brand, and why you shouldn’t let AI do all your writing.
Key highlights:
✅ How building in public can help attract your first customers.
✅ Why sharing the behind-the-scenes moments makes your brand more relatable.
✅ How customer feedback can lead to better ideas and opportunities.
✅ How to use AI to improve your writing without losing your own voice.
✅ Why storytelling and good communication still matter in the age of AI.
One thing to take away: Let AI help you, but don’t lose the human voice behind your brand.
Want to connect with Nir or check out what he’s building? Visit stookapp.com or connect with him on LinkedIn.
🚀 Want to make your marketing work smarter?
Check out The Marketing Machine, our new program where we help you build your own team of AI agents to support your marketing.
Ready to Grow Your Business?
To discover more innovative marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Hereβs the link to register (at no cost!):
https://www.basicbananas.com/virtualsummit
Or, if you are looking for more hands-on support, apply to join our popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch
Hereβs to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
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