In a recent Advisory Board session, we discussed powerful questions on how businesses can get into the minds of their customers to ensure their marketing truly resonates. Asking the right questions helps tailor your messaging, approach, and offerings effectively. Key...
We’re back with another Marketing Moments on the Go! Identifying your target market/s involves a combination of research, analysis, and understanding of your product or service and the potential customers who would benefit from it. In this short video, Franziska...
Expanding your markets is exciting but you have to make sure you are smart about it first! In this BBTV business tip, Franziska Iseli shares the four questions you need to ask yourself to determine how to enter a specific market! (0:48) Who do you like working with?...
[youtube_sc url=b2jZQzTilQc] On today’s Basic Bananas TV we discuss the importance of market research and how to go about it. There are four easy ways for you to do some valuable market research: 1. Competitor research: Don’t just copy your competitors!...
