Think about how often you search for something online before making a decision — your customers are doing the exact same thing. The question is: does your business actually appear when they go looking? And if it’s not, there’s a good chance your competitors are....
Search is changing fast and it’s no longer just about ranking on Google but also showing up in AI answers. In this episode, Franziska is joined by Dave Burnett, founder of AOK Marketing, who has spent nearly three decades in marketing and SEO. Dave breaks down how...