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Behind the scenes at Basic Bananas: Kick butt in the new financial year – with Franziska Iseli

by Basic Bananas | Jul 4, 2016 | Marketing Podcast Episodes

In this episode Franziska shares how you can use specific questions to review  the past financial year and set yourself up for success for the next twelve  months....
Brand Positioning with Erik Hattercheidt and Christo Hall

Brand Positioning with Erik Hattercheidt and Christo Hall

by Basic Bananas | Jun 29, 2016 | Marketing Podcast Episodes

In this episode Christo and Erik from Basic Bananas Canada discuss ways to improve the value of your brand. They talk about the importance of brand positioning and how you can influence the market’s perception of you and your brand. Brand positioning has a huge...
The Best Tools for Content Marketing – Christo Hall

The Best Tools for Content Marketing – Christo Hall

by Basic Bananas | Jun 22, 2016 | Marketing Podcast Episodes

In this episode Christo shares the best ways to create content without having to  do the hard work.  Christo shares his strategy for making sure that the content he creates is  found by Google and his approach for creating podcasts, video and written  articles....
Driving Forward with the 3 Powerful P‘s

Driving Forward with the 3 Powerful P‘s

by Basic Bananas | Jun 15, 2016 | Marketing Podcast Episodes

In this episode of Basic Bananas Radio, Basic Bananas co-founder Franziska Iseli discusses PASSION, PURPOSE and PRINCIPLES and how you can apply these to your life and business. Franziska shares how these three P‘s can bring excitement, creativity and energy in every...
Innovation Strategies with Franziska and Christo

Innovation Strategies with Franziska and Christo

by Basic Bananas | Jun 2, 2016 | Marketing Podcast Episodes

Franziska and Christo come to us in this episode all the way from Istanbul to discuss four different strategies to innovate within your small business. Innovating doesn‘t necessarily mean you have to reinvent something new but rather improve something you already have...

Marketing for Non-Profits with Chantelle Bazerghi

by Basic Bananas | May 25, 2016 | Marketing Podcast Episodes

In this episode Franziska speaks with Clever Bunch member, Chantelle Bazerghi  from Asylum Seeker Resource Centre in Melbourne,  about marketing for non-profits. Chantelle walks us through what marketing  strategies she has applied for more growth in raising...
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