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S09 EPISODE 32: Pricing Strategies – Re-thinking your pricing model

S09 EPISODE 32: Pricing Strategies – Re-thinking your pricing model

by Basic Bananas | Dec 18, 2019 | Marketing Podcast Episodes

Pricing strategies are important and not only influence your sales but also who you attract to your business. You will discover… Why you don‘t want to use the ‘sushi train‘ approach to pricing The power of precise pricing Why you don‘t need to discount The #1...
S09 EPISODE 31: How to use Lumpy Mail to Get the Attention of Anyone

S09 EPISODE 31: How to use Lumpy Mail to Get the Attention of Anyone

by Basic Bananas | Dec 11, 2019 | Marketing Podcast Episodes

In this episode, Christo talks to Cindy Randall from Hats Off Copywriting about a very creative lumpy mail campaign which she did to generate new business. You will discover… How to use lumpy mail to get the attention of customers, alliance partners, and...
S09 EPISODE 30: How to use (the right, useful!) promotional products to delight your customers

S09 EPISODE 30: How to use (the right, useful!) promotional products to delight your customers

by Basic Bananas | Dec 1, 2019 | Marketing Podcast Episodes

Promotional products can backfire on a business if they are useless or don‘t fit into their brand strategy. Do you really need another fridge magnet or coffee cup? You will discover… The ‘purpose before product‘ method to finding the right promotional products...
S09 EPISODE 29: How to build a smart marketing team with minimal resources

S09 EPISODE 29: How to build a smart marketing team with minimal resources

by Basic Bananas | Nov 27, 2019 | Marketing Podcast Episodes

As a business owner, you are often working at capacity and can‘t even think to fit in more tasks. Yet you know that you need marketing in order to grow. It‘s a catch 22, or is it? Instead of working longer hours, build a smart team around you to help you grow your...
S09 EPISODE 28: Entrepreneur’s story – The big shift

S09 EPISODE 28: Entrepreneur’s story – The big shift

by Basic Bananas | Nov 11, 2019 | Marketing Podcast Episodes

Please meet Tony Cox, a brilliant business owner and the founder of Tenacity Health Coaching. In this episode Tony shares… The one big shift that changed his entire business. How to do a regular pulse check to realign your offering. Why understanding your...
S09 EPISODE 27: Retargeting Strategies to Grow Your Business

S09 EPISODE 27: Retargeting Strategies to Grow Your Business

by Basic Bananas | Nov 4, 2019 | Marketing Podcast Episodes

Retargeting ads can increase the return from everything you‘re already doing. Christo discusses a range of different ways to use retargeting to improve your bottom line. You will discover… A big list of ways to grow your business with retargeting way beyond just...
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