• Home
  • Mentoring
    • The Clever Bunch
    • The Genius Bunch
    • Basic Bananas Community
    • Premium Consulting
  • Masterclasses
    • The Marketing Ecosystem Workshop Online
    • FREE Marketing Ecosystem Workshop
    • AI Masterclass
    • On Demand
  • The Experience
  • Library
    • Basic Bananas TV
    • Basic Bananas Radio
    • Basic Bananas Journal
    • Free Marketing Training
  • About
    • The Team
    • In the Media
    • Internships
    • Impact Initiatives
    • Collaboration
    • Speaking
  • Success Stories
  • Books
  • Contact
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Brand Positioning with Erik Hattercheidt and Christo Hall

by Basic Bananas | Jun 29, 2016 | Marketing Podcast Episodes

Two men participating in a marketing workshop while standing in front of an iron gate.

In this episode Christo and Erik from Basic Bananas Canada discuss ways to improve the value of your brand.

They talk about the importance of brand positioning and how you can influence the market’s perception of you and your brand.
Brand positioning has a huge impact on what people are willing to pay for your products and services.
https://media.blubrry.com/basicbananas/content.blubrry.com/basicbananas/Brand_Positioning_with_Erik_Hattercheidt_and_Christo_Hall.mp3

Podcast: Play in new window | Download

Recent Posts

  • How to Instantly Boost Your Email Open Rates
  • AI Marketing for Small Business: How to Cut Through the Fog and Finally Make It Work
  • How to Use AI in Marketing Strategy Without Losing Your Mojo
  • S15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones
  • What Bitcoin Can Teach You About a Compounding Marketing Strategy

Recent Comments

  1. Agathe Russell on How to manage your never-ending ‘to do list‘ with a free tool
  2. Naomi Sipus on Leadership Tip: How to let your people shine
  3. Naomi Sipus on Marketing Tip: How to ask for testimonials
  4. Margaret Black on Marketing Tip: How to ask for testimonials
  5. Gai Fiona Oyama on Marketing Tip: How to ask for testimonials

Want to receive monthly marketing resources sent straight to your inbox? Join here!

Mentoring

Clever Bunch
Genius Bunch
Basic Bananas Community
Premium Consulting

Masterclasses

The Marketing Ecosystem Workshop

Marketing Library

BBTV
BB Radio
BB Journal

Books

Bananas About Marketing
Perception
The Courage Map
Social Media for Small Business

About

Team
In the Media
Internships
Impact Initiatives
Collaboration
Speaking

Success Stories

Beyond the Break

© 2025. Basic Bananas. All Rights Reserved | Terms and Conditions