Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Jess Reid – The Founder of Lady Calamity
Meet Jess Reid, the founder of Lady Calamity, offering time management and organising solutions for small businesses with a dash of panache. Jess is sharing lots of valuable time management tools that work. www.ladycalamity.com.au
What is Direct Mail?
Small Business Marketing Tip: What is direct mail?
[youtube_sc url=FXb2LVfGIIo] Does direct mail marketing still work for small businesses? Yes and it's absolutely awesome! Even though direct mail is being used less and less, mainly because of emails, it is still a very effective marketing...
Matt Grainger – Director at Manly, Palm Beach and Collaroy Surf Shools
Matt Grainger is the founder of Manly and Palm Beach Surf Schools and has grown his business from a one man band to a team of 45 in the summer months. In this episode he shares some of the secrets to the growth of his business and how he keeps his...
Small Business Marketing Tip: Way to Success
[youtube_sc url=mVRYLUyRKBk] In this video, we discuss a few strategies we love to attract success and abundance. A lot of our clients often want to know the 'fastest way to success', so we thought we'd share a few ideas to get you started on your...
Interview with Angelina, founder of Unique Business Advantage
[youtube_sc url=KzS7QabeRi0] In this video, Franziska, co-founder of Basic Bananas is interviewing Angelina Cirelli-Salomone, the founder of Unique Business Advantage. Angelina's specialty is to help small business owners go from chaos to clarity....
Jill Chivers – PR Expert
Inspiring entrepreneur Jill Chivers will share with you how to get free media exposure. This interview is full of gold nuggets, make sure you don't miss it! Jill has been featured in over 45 media stories in the last 2 years! ...
Brad Howarth – Journalist, Author and Speaker
Brad Howarth shares many insights into the future of business and how businesses have to adapt to technology to survive. He Believes there are many opportunities for small businesses to tap into. Franziska: Hi and welcome...
Small Business Marketing Mistake No. 6: Not standing out in the market!
[youtube_sc url=v2SvcIlZPwI] This is the sixth and last video tip in a series of six uncovering 'the biggest marketing mistakes small businesses make and how to avoid them!' This one is a real goodie too! In this short video we talk about a topic...