Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Customer service tips
Small Business Marketing Tip: Customer service tips
[youtube_sc url=_mH8AvO2mNA] Customer service is such a huge part of your marketing so we've dedicated this video tip to providing amazing, outstanding and excellent customer service. In today's video we talk about... A really bad example of...
Rhiannon Sawyer – Associate Editor for Dynamic Business Magazine
Coming from a background in features writing for national magazines, Rhiannon has experience in writing about diverse topics such as fantasy worlds in film and credit management. She has interviewed a range of interesting personalities, including...
Small Business Marketing Tip: The Sales and Marketing Matrix
[youtube_sc url=CTS5S87BhCY] We've been receiving lots of questions about marketing and sales and which one is more important. So in today's video we are looking at.. The relationship between marketing and sales Why marketing and sales are both...
Jess Reid – The Founder of Lady Calamity
Meet Jess Reid, the founder of Lady Calamity, offering time management and organising solutions for small businesses with a dash of panache. Jess is sharing lots of valuable time management tools that work. www.ladycalamity.com.au
What is Direct Mail?
Small Business Marketing Tip: What is direct mail?
[youtube_sc url=FXb2LVfGIIo] Does direct mail marketing still work for small businesses? Yes and it's absolutely awesome! Even though direct mail is being used less and less, mainly because of emails, it is still a very effective marketing...
Matt Grainger – Director at Manly, Palm Beach and Collaroy Surf Shools
Matt Grainger is the founder of Manly and Palm Beach Surf Schools and has grown his business from a one man band to a team of 45 in the summer months. In this episode he shares some of the secrets to the growth of his business and how he keeps his...
Small Business Marketing Tip: Way to Success
[youtube_sc url=mVRYLUyRKBk] In this video, we discuss a few strategies we love to attract success and abundance. A lot of our clients often want to know the 'fastest way to success', so we thought we'd share a few ideas to get you started on your...