Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Marketing Tip: Why you must use evergreen marketing in 2014
Happy New Year to you! Let's make 2014 an incredible year for you!In today's Basic Bananas TV episode, Christo talks about the importance of evergreen marketing, the kind of marketing that keeps on giving you a return on your efforts and...
Funny Christmas Message from the Basic Bananas Team
Merry Christmas to our beautiful business family! We appreciate you very much and wish you a fabulous holiday! Looking forward to going bananas with you in 2014!
Content Marketing Tip – How to create content for online marketing
In today's Basic Bananas TV episode Franziska is sharing some great content marketing creation strategies with you. So many business owners wonder what they could write about. This short video clip will hopefully give you enough ideas to never run...
Jason Hawkins – digital marketing specialist
Jason Hawkins is a senior application strategist, information architect and digital marketing specialist at KND Digital. His knowledge is based on over 13 years of industry experience in taking online application ideas to reality across a broad...
Marketing Tip: How to film videos on the go (with James Schramko and Franziska)
In today's Basic Bananas TV episode Franziska is chatting with James Schramko, a dear friend and very smart entrepreneur. Franziska and James are talking about video marketing and equipment needed to film videos on the go, it's easier than you...
Elly Klein – Humour writer, author, entertainer and entrepreneur
Elly Klein is a professional humour writer, author, entertainer and entrepreneur. She‘s the author of Men Are Like a Box of Chocolates, the most delicious relationship advice book ever, which is now a live hen‘s night / bachelorette party event...
Marketing tip: How to validate a business idea with Sean Malarkey
In today's Basic Bananas TV episode we are talking to dear friend Sean Malarkey about product validation at his place in Santa Barbara. You might have a fantastic new product idea for your business, but are people going to buy it? Before you spend...
Marketing Tip: Five simple communication mistakes you must avoid!
In today's Basic Bananas TV episode we are talking about those little annoying communication FUNdamentals that can be a little bit frustrating when dealing with a business. Franziska and Christo cover five things to improve communication and be...
Genie Pepper – Co-director of PLUM
Genie Pepper is the co-director of PLUM, a family business that has been producing children's fashion for 3 generations. PLUM produces an extensive range of high quality Australian designed, children & baby fashion, swimwear, sleepwear and...