Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

Business Tip: How to build a business to sell
In this video tip Richard Toutounji and Christo Hall talk about ways to build a business to sell it. 0:35s How to build a business with the intention to sell it? 0:51s Even if you don‘t want to sell but just want to...
Basic Bananas Tip: How to establish routines
In this episode of Basic Bananas TV, Franziska and Christo (co-founders of Basic Bananas) are talking about the power of having daily routines. It's such a small detail that can have a huge impact! 0:46s What do all the best sports people do? 2:09s...
Basic Bananas Tip: How to engage your audience through storytelling
In this episode of Basic Bananas TV, Franziska (co-founder of Basic Bananas) is talking to Anita Chaperon (founder of Habit Hacker) about how to use storytelling to keep your audience engaged. They happen to be on an ice-skating rink in Murren,...
Email Marketing Tip: How to get more out of your emails
In this episode of Basic Bananas TV, Franziska and Christo (co-founders of Basic Bananas) are sharing some hot tips on how to get more out of your email marketing strategies. They are coming to you live from the Swiss Alps. I hope you enjoy the...
Lisa Messenger – Daring To Think Different (The Renegade Collective)
In this episode Lisa shares how she grew in the business and what it's like to be such a passionate entrepreneur who is involved with various businesses left and right. She is the publisher and editor in chief of Renegade COLLECTIVE magazine and...
Marketing Tip: How to use packaging to sell more of your products and services
In this episode of Basic Bananas TV, Franziska Iseli-Hall (co-founder of Basic Bananas) is sharing some hot tips on how to use packaging to sell more of your products and services. 0:22 Why packaging is so important 2:31 Why Moet can charge more...
When you’re doing what you love… Daniel Rabin from The Circus Spot
In this video Daniel Rabin from The Circus Spot shares his story of how he started a business doing something he loves. Daniel shares how he has managed to grow the business to 300 students per week (and continues to grow). 0:45s How Daniel...
Christo Hall – Sharing On How Effective Email Marketing Can Be
In this episode Christo shares two strategies for using email; tips on how to build and engage your community of customers with email marketing and how to generate sales with a promotion sequence. Email marketing is a powerful tool which can be...
Marketing Tip: How to use your email signature effectively
In this episode of Basic Bananas TV, Franziska and Christo (co-founders of Basic Bananas) are talking about how to get the most out of your email signatures. 0:49s What to put in your email signature 1:21s How to make them unique and impactful so...