Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Marketing Tip: How to make your events more memorable
In this episode of Basic Bananas TV, Franziska and Christo discuss ideas to make your events more memorable. 0:46s Examples of branded materials in line with your brand 1:44s Why engaging your audience early is important 4:09s The biggest mistake...
Mindfulness at Work
In this episode Franziska talks about mindfulness at work. Mindfulness has been a buzzword lately but what really is it? Why is it so important? And how can you practice mindfulness in your business?
Entrepreneur Tip: How to come up with brilliant ideas
In this episode of Basic Bananas TV, Franziska and Susanne talk about the best way to come up with great ideas for your business - idea sex! 0:40s What is idea sex? 1:25s How can you make your message stand out 3:36s How a financial planner used...
Leadership Tip: How to let your people shine
In this episode of Basic Bananas TV, Franziska and Christo talk about how to bring out brilliance in your team members. 0:55 Why you want to hire people that are better than you 2:23 Acknowledging your team members 2:57 Who is stealing the thunder...
What is your personality type?
In this episode, Franziska speaks with Pru Chapman, the founder of The Owners Collective about personality types and how understanding them can give you a huge advantage in your business. You can also check out their Behaviour Profiling -...
Marketing Tip: The best marketing doesn’t look like marketing
In this episode of Basic Bananas TV, Franziska and Christo discuss why the best marketing doesn't look like marketing. 1:21s Your copy should equal your client's thoughts 2:05s How to fit in with the medium 3:15s Why educating is better than...
How to launch a tea business from the ground up
In this episode, Franziska speaks to Andrew, the founder of Tippity about all things tea, importing products, branding and launching a tea business.
Business Integrity with Franziska and Christo
In this episode Christo and Franziska share the importance of integrity in your business. Your integrity will impact your results in many areas of your business. Learn how integrity is also an important part of your marketing.
Entrepreneur Video Tip: How to turn a bad experience into a good one
In this episode of Basic Bananas TV, Franziska is coming to you live from a UNESCO World Heritage site in Sri Lanka, Sigiryia Rock. Franziska filmed this video tip with her mother, so it‘s a bit shaky, at times a little windy but the view is truly...