Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Building a Challenger Brand – Interview with Jeremy Moon, founder of Icebreaker
In this episode Franziska talks with Jeremy Moon, the founder of Icebreaker about all things marketing, international business expansion and the best advice Jeremy has ever received.
Marketing Tip: How to Grow Your Prospect List
In this episode, the founders of Basic Bananas talk about how to grow one of your biggest assets in your business, your database. You will discover brilliant ideas to create an ‘opt in‘ for your prospects! 0:57 What makes a great give-away to...
It‘s All About The People – Interview with Rowan Anderson
In this episode Franziska talks with Rowan, founder of Queensland Building and Construction and the winner of Triple J‘s 25 Under 25. Rowan shares how investing in the development of young people has been a huge part of his success in...
What‘s love got to do with business? Everything! – Interview with Eduardo Drake
In this episode Franziska talks to Eduardo Drake, a highly regarded intellectual property lawyer about how to use the five love languages in your business. I think you are going to love this one! You can grab his 10 Times More Love book here
How to fit in healthy eating and fitness – Interview with Christine Bullock
In this episode Franziska talks to Christine Bullock, the founder of Evolution 20 about how to fit in physical activity and healthy eating into a busy schedule. Have you heard of active meetings? They are the best!
Marketing Tip: Ezra Firestone’s Five Step Post Purchase Automation Sequence
In this episode Christo speaks with Ezra Firestone about all things marketing including how to receive more positive reviews, behavioral marketing, increasing conversions and much more. 00:17 Why Ezra ate 30 bananas per day for a month 01:22...
What‘s veganism got to do with business? Interview with Katrina Fox
In this episode Katrina Fox from Vegan Business Media talks about vegan ventures and how to grow an ethical business.
The top two things that make or break a marketing campaign – Interview Glen Ledwell
In this episode Franziska discusses the hottest marketing strategies with serial-entrepreneur Glen Ledwell. Find out what‘s working right now and what‘s not.
Marketing Tip: The One-Page Marketing Plan
In this episode, co-founder of Basic Bananas, Franziska talks about how to craft a one-page marketing plan to have more clarity, focus and direction in growing your business. You are going to love this framework. 0:59 The most important question...