Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Leadership Tip: How to let your people shine
In this episode of Basic Bananas TV, Franziska and Christo talk about how to bring out brilliance in your team members. 0:55 Why you want to hire people that are better than you 2:23 Acknowledging your team members 2:57 Who is stealing the thunder...
Marketing Tip: How to make your events more memorable
In this episode of Basic Bananas TV, Franziska and Christo discuss ideas to make your events more memorable. 0:46s Examples of branded materials in line with your brand 1:44s Why engaging your audience early is important 4:09s The biggest mistake...
The One Thing – with Franziska Iseli
In this episode Franziska talks about one of her favourite questions! What is the one thing...? It‘s a brilliant question you can apply to anything in business and life!
Marketing Tip: How to ask for testimonials
In the last episode the founders of Basic Bananas discussed the four elements that make an awesome testimonial. Now let‘s have a look at the four questions you could ask a client to get an amazing testimonial. 01:05 What made you decide? 01:09 ...
Do Hire Friends – with Franziska Iseli, co-founder of Basic Bananas
In this episode Franziska talks about hiring friends, the pros and cons of hiring friends and why friendships at work increases productivity.
How can you get your product into a big retail store – Interview with Karen Waksman
In this episode Franziska talks to Karen Waksman, the founder of Retail MBA about how you can get your products into a big chain store. Find out why you don‘t have to be an inventor to make it and who the best person to contact is.
Marketing Tip: What makes a really great testimonial
Raving clients are amazing! In this episode, the founders of Basic Bananas discuss the four elements that make an awesome testimonial for your business! 1:08 1. Overcome objections 1:49 2. Be specific 2:14 3. People's details 2:54 4. Add an image...
Top Website Ingredients with Christo Hall
In this episode Christo shares some of the top ingredients you need to make your website more effective. This will explain why many websites don‘t deliver the desired results which people want. Including: - how to design the paths which you want...
The Hierarchy of Creativity – Interview with William Whitecloud
In this episode Franziska and William discuss the Hierarchy of Creativity, the correlation between creativity and success, why creativity is learnable and how you can tap into your own creativity. If you‘d like to get William‘s book The...