Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Business Tip: Less Slack using #slack
While traveling abroad in Greece, Franziska and Christo stopped to share a business tool that has major impact for communicating with team members! The free app Slack is a great way to step away from email streams and build channels depending on...
Behind the scenes at Basic Bananas: Kick butt in the new financial year – with Franziska Iseli
In this episode Franziska shares how you can use specific questions to review the past financial year and set yourself up for success for the next twelve months.
Brand Positioning with Erik Hattercheidt and Christo Hall
In this episode Christo and Erik from Basic Bananas Canada discuss ways to improve the value of your brand. They talk about the importance of brand positioning and how you can influence the market's perception of you and your brand. Brand...
The Best Tools for Content Marketing – Christo Hall
In this episode Christo shares the best ways to create content without having to do the hard work. Christo shares his strategy for making sure that the content he creates is found by Google and his approach for creating podcasts, video and...
Innovation Tip: How to Think Differently
In this episode of Basic Bananas TV, Franziska and Christo talk to us about where to look to get inspiration for your own business! Tapping into other industries as examples can help us think innovatively and do something entirely different. Maybe...
Driving Forward with the 3 Powerful P‘s
In this episode of Basic Bananas Radio, Basic Bananas co-founder Franziska Iseli discusses PASSION, PURPOSE and PRINCIPLES and how you can apply these to your life and business. Franziska shares how these three P‘s can bring excitement, creativity...
Entrepreneur Tip: Framework to Innovate with Nils Vesk
In this episode Franziska speaks with Nils Vesk from Innovation Blueprint about the questions you can ask yourself to turn insights into commercial innovative ideas! Remember that experimentation of new ideas in your business never really stops....
Innovation Strategies with Franziska and Christo
Franziska and Christo come to us in this episode all the way from Istanbul to discuss four different strategies to innovate within your small business. Innovating doesn‘t necessarily mean you have to reinvent something new but rather improve...
Entrepreneur Tip: Turning Frustrations into Gains
In this episode Christo and Franziska walk us through a way to position yourself as different among your competitors and to make yourself pop out in your space! Want more from Basic Bananas? Join a half day workshop: click here Subscribe to our...