Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Why You Need to Have a Rainy Day Fund!
In this episode of BBTV, Franziska Iseli shares a lesson she recently learned from a long-time business owner. This lesson of having a rainy day fund not only can help you when you are down but can help transform your business at its lowest...
S07 EPISODE 42: The best online lead generation strategies
In this episode you will discover... The top ten mistakes people make when using Google Adwords How to use negative keywords to avoid wasting money on keywords that aren‘t relevant for your business How to get the biggest bang for your bucks by...
How to Create a Kick-Ass Brand!
How will your brand stand out from your competitors? In this episode of BBTV, cofounder Franziska Iseli shares the best thing you can do to create a kick-ass brand that is consistent, engaging and iconic! (0:52) Pick a theme (2:05) Naming products...
S07 EPISODE 41: How Ontraport Became One of the Top Places to Work
In this episode Sam Flegal Marketing Director at Ontraport shares his journey with the company that has gone from 7 employees to over 100. He shares the things that Ontraport do that has resulted in them being ranked as a top organisation to work...
How Owning Prior Thoughts will Expand Your Brand
What are the trigger thoughts in relation to your business? In this episode of BBTV, Christo Hall shares why getting clear on what you want to amplify will help bring your brand to mind! (0:37) Problem (0:40) Want (0:43) Product (0:49) Emotion...
S07 EPISODE 40: Automation tools to autopilot your marketing
Learn why you should be looking to automate as much as possible in your business, what programs and platforms to use. In this episode Christo and Aga from Basic Bananas have a conversation about the different ways to automate, some of the...
4 Smart Ways to Increase Your Credibility
In this episode of BBTV, Fraziska Iseli shares the four smart ways you can gain more credibility in your industry. By gaining more exposure you will be creating more ways to make a lasting positive impact and spreading ripple effects out into the...
S07 EPISODE 39: Success principles for busy business owners
In this episode Christo Hall speaks with Clever Bunch facilitator Shandra Moran about success principles for busy business owners. You will discover the specific framework that you can apply to your business and personal life to become more...
How to Deal with Digital Disruption
You‘ve all seen it or experienced it before, when digital disruption comes into your business and starts to shake things up a bit! In this BBTV, Christo shares why it‘s important to keep an open mind and remain flexible in times of change. We...