Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Always Respond With Kindness
Dealing with difficult situations is a common occurrence for business owners. In this episode, Franziska shares her mantra of responding with kindness, no matter what the situation might be. 00:35 Franziska‘s mantra 00:50 Why responding with...
S08 EPISODE 33: Ben Greenfield – How to Improve Your Work Environment for Improved Health, Energy & Focus
Ben Greenfield is a New York Times bestselling author, he has been regarded as America‘s top personal trainer and as one of the world‘s top 100 most influential people in the health industry! In this episode, you‘ll discover... How to improve your...
How To Improve Your Brands Perception
Perception is extremely important when it comes to marketing your business and standing out in competitive markets. Christo talks about a common mistake that many entrepreneurs make when it comes to perception. 00:32 One common mistake 00:49 Take a...
S08 EPISODE 32: Demographics vs Psychographics
Investing time to understand your target audience beyond demographics will help you create marketing that is engaging, effective and attractive! In this episode, you‘ll discover... How to go beyond the demographics to create powerful campaigns How...
How To Deal With Rejection
Dealing with rejection can be tough as a business owner. In this episode, Franziska and Sue Izzo, who runs the Basic Bananas US offices, share three tips on how to lessen your fear of rejection and how to overcome it. 01:05 Take a look at your...
S08 EPISODE 31: How I‘ve Grown by 10 Franchises – Interview with Heather Davis
Heather Davis has recently grown her business by adding 10 franchise offices, she‘s ranking on the top of Google and has been generating free media! In this episode, you‘ll discover... The critical mindset shift to focus on being a ‘marketer first‘...
Importance of Old-Fashioned Signage
We‘re always sharing the latest and greatest techie tips when it comes to marketing, but it‘s important not to underestimate the power of old-fashioned signage! In this episode, Christo showcases the signage on the Basic Bananas office building and...
S08 EPISODE 30: The Customer Journey
The Customer Journey framework is one of our all-time favourites to get your customers raving about you. This will also help you create a loyal following! In this episode, you‘ll discover... The four-step framework to become talkaboutable How to...
How To Kick The Sh** Out Of Plan B
For business owners, plan A doesn‘t always work out, but what should be your next step? Franziska Iseli shares her four tips on how to conquer plan B! 01:21 Always have a Plan A 01:33 Give it your all to reach Plan A 01:48 Come up with Plan B 01:52...