Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S08 EPISODE 38: How a High-End Product Will Generate More Sales
Perception is everything when it comes to marketing and having a high-end offering is a great way to create a perception of quality and a nice contrast between your different products! In this episode, you‘ll discover... The benefits of a high-end...
How Many Touch Points Do You Need To Make A Sale?
How many touch points does it take to make a sale? A common belief in the marketing world is that it takes seven touch points. In this episode, Christo debunks this myth and shares how many touch points it actually takes to make a sale. 00:43...
S08 EPISODE 37: Database Segmentation – How to increase your ROI through targeted campaigns
The most effective marketing campaigns are the ones that are targeted and relevant for your audience. Database management segmentation will help you to tailor your messages to your customers. In this episode, you‘ll discover... How to segment your...
The Postcard Challenge: How to Delight your Customers
In our modern society, it‘s rare to receive a handwritten message in the mail. In this episode, Franziska shares the postcard challenge with you, an easy and simple, yet super effective challenge! 0:17 - The challenge 0:42 - How the challenge works...
S08 EPISODE 36: Courage – How to tap into courage and make bold decisions
Courage is not about being fearless, it is about taking action despite the fears. As a business owner, you are often faced with tough decisions, the ones that require courageous action! In this episode, you‘ll discover... How to recognize and...
Increasing Your Profitability
For every entrepreneur, profit is a crucial part of being in business. In this episode, Christo talks about the importance of profitability and the ways business owners can achieve this. 00:29 Profitability 1:53 The online course that will help you...
S08 EPISODE 35: How to generate an abundance of ideas
In today‘s fast-changing world we need to stay agile, be flexible and come up with brilliant ideas to stay ahead of the game! In this episode, you‘ll discover... Six ways to come up with an abundance of ideas The importance of creating space for...
How To Deal With Poop Showers
As a business owner, dealing with negativity from individuals can be difficult at times. In this episode, Franziska shares her best tips on how to cope with people who are offloading their own fears and frustration on to you. 00:22 The Poop Shower...
S08 EPISODE 34: Everything you need to know about brand consistency
Brand consistency is crucial if you want to grow a business people trust in and choose to buy from. In an increasingly competitive market, brand consistency is what will help you keep thriving. In this episode, you‘ll discover... How to put...