Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S09 EPISODE 12: How to Structure Your Team for Growth
As you grow your business one of the biggest challenges can be growing your team. In this episode, Christo covers ways to structure your team and processes for business growth. In this episode Christo discusses: How to structure your team for...
S09 EPISODE 11: How to Attract More Customers with an Entry Product or Service
In this episode, Christo shares a way to attract more customers by getting clear on entry product or services, which your prospective customers are looking for, then using those to generate better returns from your marketing spend. In this episode...
S09 EPISODE 10: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 2
In this episode, Franziska & Christo, the co-founders of Basic Bananas share their lessons from riding motorbikes along the Silk Road from Switzerland to Kazakhstan. How to kick goals while still staying fluid in your approach The assumptive...
S09 EPISODE 9: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 1
In this episode, Franziska & Christo, co-founders of Basic Bananas share their lessons from riding their motorbikes from Switzerland to Kazakhstan. How to overcome failure with this one shift in perception. Why pit stops are important in your...
Positioning, The Perfect Job Ad & Team Innovation
In this episode, Christo explains how you should look at your brand and how it sits in the market to position your business effectively. Franziska shares a formula to write the perfect job ad. Additionally, we‘re sharing tips from a recent team...
S09 EPISODE 8: Should I create a separate brand for high-end customers?
In this episode, Christo answers this listener‘s question and shares insights to improve your brand including: Why you need to position your brand above your current market to have happy customers. How pricing impacts the perception of your brand....
Time Management, Online Ads and Tips for Hiring Interns
Do you ever wonder if online ads work anymore? In this episode, Franziska and Christo explain how to get the most out of online advertising. They also share how to manage your time effectively as a busy business owner. Finally Jenny, who is an...
S09 EPISODE 7: How to grow your team using virtual assistance
Hiring a virtual assistant can be a super smart way to grow your team in a low-risk way. In this episode, you‘ll discover... The benefits of using a virtual assistant. How to hire a virtual assistant and keep them engaged as a team member. How to...
S09 EPISODE 6: Do I need a tagline?
The purpose of taglines or slogans is to position your business and attract the right customers. In this episode, you‘ll discover... Some of the best taglines in the world. How to craft a powerful tagline. The secret ingredient to make your tagline...