Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

How to Maximise Your Return on Sales
Every marketing activity costs you something whether it‘s time or money, so we want to look for ways to generate the biggest return from every sale you make. It‘s not about squeezing your customers for more money but simply finding ways to increase...
S10 EPISODE 16: The Courage Map – 13 Principles For Living Boldly Part 2
Expand your courage boundaries as Franziska shares two principles from her latest work The Courage Map. In this episode, you will discover... How to avoid the comparison trap. The power of momentary perfection. How non-attachment can lead you to...
S10 EPISODE 15: Entrepreneurs in the Spotlight – The creator of kind bracelets
Please meet Hannah, the founder of Aura Studios – a clothing and jewelry business that has successfully adapted her product offering and marketing campaigns to reflect the current circumstances. In this episode, you will discover... How to find the...
S10 EPISODE 14: The Courage Map – 13 Principles For Living Boldly
Courage is a skill! Get a sneak peek of Franziska Iseli‘s newest book The Courage Map! In this episode, you will discover... The three levels of trust to support you in taking bold action. How to stay calm amongst the chaos. The fastest and most...
What to Include on a Website Homepage
In this video, Christo Hall explains the top things you need on a website homepage to generate more sales and increase trust with your viewers faster. There are so many different things you can include on a website homepage, so you should use this...
S10 EPISODE 13: Your communications strategy in times of crisis
The way you communicate right now is so important! Unfortunately, many businesses are getting this completely wrong to the detriment of their reputation. In this episode, you will discover... Why your communication must be adapted to the current...
Why you Should Never Be the Cheapest
How you set the pricing of your products and services will heavily impact the perceived quality people have of what you offer. Many businesses try to be the cheapest to try to generate more sales, however often this can actually have the reverse...
S10 EPISODE 12: The 4 types of leaders – which one are you?
In times of crisis, your teams and community need you to step up as a strong leader more than ever before. In this episode, you will discover... The four types of leaders and how to embrace the most effective leadership style Why inclusion and...
S10 EPISODE 11: How to take your business to the next level online
In this episode, Anthony Puttee from Fusemate and Christo Hall discuss ways to take your business to the next level online. You will discover... Ways to get clear about your online customer journey How to add more value to your prospective and...