Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S10 EPISODE 32: How we Compete in a Competitive Market with Winemaker Xavier from Terre a Terre
Winemaker Xavier shares his story of growing their wine business in a competitive market and lessons from the ups and downs of their business journey. The wine industry in Australia is very competitive and he shares his two main focuses, which...
The Most Important Principle In Business Right Now
There is one important principle every single business owner must adopt right now to not only survive in this pandemic but to come out thriving: ‘always lead with value‘. If you run a business, this should be one of your absolute key focuses! Ask...
S10 EPISODE 31: The Big Shed Brewing Concern – How a half drunk conversation resulted in a multi million dollar brewery
The Big Shed Brewing Concern started as a half-drunk idea to brew beer and is now a multi-million dollar brewery and entertainment venue. Craig from Big Shed shares his experience of growing the business, moving himself and Jason from brewers to...
HOW TO RUN A SPECIAL PROMOTION WITHOUT RUINING YOUR BUSINESS
How to run special promotions effectively is important to understand — they can be great for a quick cash injection or to move stock. However, they can also ruin a business or its reputation if not done well. If you run too many promotions, you...
S10 EPISODE 30: Naming strategies – How to name your products and services to be cooler than anyone else
Do you want to be cooler than your competitors? Then let‘s get cracking on refreshing your product names! There are many other ways to be cooler we‘ll cover in the future, but this is an easy fix! In this episode, you will discover... The...
Linear Vs Exponential – How to Grow Your Business Exponentially
There is a huge difference between linear vs exponential growth in business and both have a place and time. Exponential growth can be very exciting for a business that is set up to work with more customers quickly. And in order to do so, you need...
S10 EPISODE 29: How to Price Your Products and Services to Generate More Sales
Many small businesses can generate more sales by simply reviewing their pricing. Pricing should be updated every year at least to keep an eye on costs and to continually drive profits. In this episode, you will discover how to... Structure your...
How to Get The Most Out of Your Days by Understanding Your Energy Patterns
Have you ever thought about how you spend your day and how to get the most out of your days? We are a little bit obsessed with getting the most out of our days and finding the most efficient ways to do a task. In this video, Franziska shares her...
S10 EPISODE 28: Entrepreneurs In The Spotlight – From music theatre performer to successful business owner
For our latest Entrepreneurs In The Spotlight - please meet Will Centurion, who after twenty years of music theatre performance had the courage to start his own business to support creative minds through his counselling and life coaching practice....