Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S10 EPISODE 34: How to grow your business using Linkedin – Part 2
Linkedin is one of the most under-estimated and under-utilized social media networks out there. Very few people know how to truly leverage Linkedin for business. In this episode, you will discover... How to use your Linkedin company profile to...
BIRD’S EYE VIEW – THE 4 ELEMENTS YOU MUST REVIEW IN YOUR BUSINESS
Now is the best time to get perspective on your business and review everything. Here are four questions to ask yourself this week: Who are your worst customers? Who are your best customers? Who are your worst team members? Who are your best team...
S10 EPISODE 33: How to grow your business using Linkedin – Part 1
Linkedin is one of the most under-estimated and under-utilized social media networks out there. Very few people know how to truly leverage Linkedin for business growth. In this episode, you will discover... How Linkedin could become one of your...
The Customer Wow Model to Blow People’s Minds
The Customer Wow Model is one of the best frameworks to blow people's minds and create raving fans. In this video, Franziska shares... The importance of revisiting your customer touchpoints. How you can apply this epic model in your own business....
S10 EPISODE 32: How we Compete in a Competitive Market with Winemaker Xavier from Terre a Terre
Winemaker Xavier shares his story of growing their wine business and lessons from the ups and downs of their business journey. The wine industry in Australia is very competitive and he shares his two main focuses, which indicate that the business...
The Most Important Principle In Business Right Now
There is one principle every single business owner must adopt right now to not only survive in this pandemic but to come out thriving: ‘always lead with value‘. If you run a business, this should be one of your absolute key focuses! Ask yourself:...
S10 EPISODE 31: The Big Shed Brewing Concern – How a half drunk conversation resulted in a multi million dollar brewery
The Big Shed Brewing Concern started as a half-drunk idea to brew beer and is now a multi-million dollar brewery and entertainment venue. Craig from Big Shed shares his experience of growing the business, moving himself and Jason from brewers to...
HOW TO RUN A SPECIAL PROMOTION WITHOUT RUINING YOUR BUSINESS
Special promotions can be great for a quick cash injection or to move stock. However, they can also ruin a business or a business‘ reputation if not done well. If you run too many promotions, you also run the risk to train your customers to wait...
S10 EPISODE 30: Naming strategies – How to name your products and services to be cooler than anyone else
Do you want to be cooler than your competitors? Then let‘s get cracking on refreshing your product names! There are many other ways to be cooler we‘ll cover in the future, but this is an easy fix! In this episode, you will discover... The...