Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S11 EPISODE 11: The 8 Principles You Must Put in Place to Stop Repeating the Same Marketing Mistakes
Many of the mistakes business owners make when it comes to marketing are wasting a lot of money and time. And they can easily be avoided by simply having awareness of them. In this episode our co-founder Franziska Iseli shares... The eight most...
S11 EPISODE 10: Creating An Operations Manual
In this episode, Christo Hall shares how to create an online operations manual for your business and why you need one. In this episode, you‘ll discover... Why you need to have an online operations manual. The processes to record your activities....
How to Troubleshoot Facebook and Instagram Ads
What‘s up business ninjas? Here‘s a leftover Easter egg for you if your ads aren‘t working, or — even if they are working and you want to try and make them better (or ‘betterer‘ as Christo would say). Find out how to troubleshoot Facebook and...
S11 EPISODE 9: How to know when to hire staff
One of the most common questions we hear is “how to know when it‘s time to employ staff?” There are a few variables, which come into play in regards to hiring new staff, but based on our experience of working with hundreds of growing businesses...
How to Write a Bio — A Six-Step Framework
A lot of business owners (and people, in general) struggle to write a bio of their own because it can be quite daunting to talk about themselves. We‘ve got something that will help you with this: The Six-Step Framework: Introduction [1:13] Your...
The Most Underestimated Method to Get #FreeTraffic — Online Business Directories
There‘s one epic, often very underestimated method and #marketingstrategy that can help you increase traffic to your website and rank higher on Google. Discover.. The elements to increasing your site‘s online popularity [0:46] Why it‘s worth...
S11 EPISODE 8: Eight brilliant strategies to grow your Instagram
Did you know that Instagram is one of the biggest traffic sources for eCommerce businesses? Many shoppers now use Instagram for shopping inspiration. But how can you get people to find your business? In this episode, our co-founder Franziska...
The 6 Most Important Elements Every Homepage Must Have
What’s the purpose of your homepage, and how can you make the most of your website? In this video, Franziska shares the six most important elements every homepage must have. The 6 elements are: *Lead Magnet (0:43) How can you add a ‘first date‘ to...
Brand Personality | What is brand personality and why does it matter?
Why do you need to create a brand personality for your business? In this video, our co-founder Christo Hall talks about the importance of brand personality and how you can leverage it across all of your communication. Episode highlights: What...