Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

S11 EPISODE 16: [Entrepreneur Spotlight] How consistent action leads to momentum and business growth
Please meet Denise & Trevor Neville the founders of Tranzition Group, a recruitment and career consultancy for the biotech and healthcare sector. Let's talk business growth! In this episode, you‘ll discover... How to automate a part of your...
Do You Know Someone That Can Just Do The Marketing For Me?
So many business owners are looking to outsource their marketing but often end up disappointed with seeing such little return after forking out so much money to someone else. And then what? In this episode, Christo shares why it‘s crucial that...
Find Out Which Type Of Business Owner You Are
Hey Business Ninjas! It‘s Monday, and Franziska is back with a different kind of Basic Bananas TV tip. Find out which type of business owner you are and what this means for your business growth. Highlights: Playing the waiting game [0:37]...
Why “Marketing” Doesn‘t Work
Many business owners feel defeated because they‘re not getting the results they want from their marketing. The reason why this happens for a lot of businesses is because they expect their marketing activities to immediately turn into sales....
S11 EPISODE 15: How to grow a happy team in a remote world
There have been a lot of changes over the past year, and one of them is the shift toward working from home. As business owners, you now have access to a much larger pool of talent by embracing remote work. But with this opportunity comes a...
The Most Important Question to Diversify Your Marketing
Relying on only one marketing channel can be risky business! The most important question to diversify your marketing is: what other channels can you explore to reduce that risk? If that one marketing strategy doesn’t work anymore, the business is...
The Simple and Easy Approach to Creating Awesome Content for Your Website
Stuck on content ideas for your website? If you‘re in need of a simple and easy way to generate interesting and engaging content for your business, this video tip is for you! In this Basic Bananas TV episode, Christo shares a simple process to...
S11 EPISODE 14: How to use analytics to improve your marketing
There are insights, which you can learn from Google to assist you with knowing exactly what to use in your marketing material. In this episode, Christo shares why this is important and how to find this information, and how to use analytics to make...
FIVE THINGS to make your Online Events UNFORGETTABLE
In this Basic Bananas TV episode, Franziska shares the things you need to know and what to do on how to run online events that will make them more interesting and appealing to your audience. Episode highlights: [1:02] Create a set that reflects...