Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
![S12 EPISODE 6: [Special edition] Mindset & Success Tips with Franziska & Christo Part 2](https://www.basicbananas.com/wp-content/uploads/2022/03/S12-EP06-IMAGE-400x250.png)
S12 EPISODE 6: [Special edition] Mindset & Success Tips with Franziska & Christo Part 2
What’s one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset...
Brand Strategy: How to Use the Twelve Brand Archetypes by Carl Jung in Your Business
After two looooong years, Franziska and Julia finally head to their first big in person keynote post lockdowns! Watch this episode for some exclusive behind the scenes footage and a little golden nugget on brand strategy from Julia (spoiler alert:...
![S12 EPISODE 5: [Special edition] Mindset & Success Tips with Franziska & Christo Part 1](https://www.basicbananas.com/wp-content/uploads/2022/03/S12-EP5-thumbnail-400x250.png)
S12 EPISODE 5: [Special edition] Mindset & Success Tips with Franziska & Christo Part 1
What’s one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset...
[Tech Recommendation] How to Book Meetings Faster with TidyCal
How many scheduling tools have you used that simply didn’t do the job for you? Christo is back with a hot tech recommendation on how to make your calendar bookings and meeting requests a lot more efficient and hassle-free. Highlights: 0:00 Intro...
The Culture Matrix™ (Part 4 of 4)
In the final installment of this 4-part series, Franziska walks us through activating the culture matrix code and principles across the business. Highlights: 0:00 Recap of Part 1: Culture Pulse Check 0:24 Recap of Part 2: Creating team principles,...
The Culture Matrix™ (Part 3 of 4)
In the third episode of this 4-part series, Franziska shares how to put together a Culture Book, including a special sneak peek of the Basic Bananas Culture Book for a little bit of inspiration for your own Culture Matrix. Highlights: 0:00 Recap...
S12 EPISODE 4: Social Media for Business
Social media is not going away and when using socials to market your business, you want to maximise your returns in the shortest amount of time. Usually, we focus on grabbing people’s attention and building trust with them to then drive them off...
The Culture Matrix™ (Part 2 of 4)
In the second episode of this 4-part series, Franziska explains how to review the Culture Pulse Check results from your team in order to come up with a set of principles, behaviours and non-behaviours that are all in line with your brand strategy...
The Culture Matrix™ (Part 1 of 4)
In this first episode of a 4-part series, Franziska shares 10 questions you could ask your team in order to help you understand where your culture matrix is at the moment. Highlights 0:00 Intro 0:31 Why culture matters 1:16 The Culture Code 2:04...