Basic Bananas Journal 
The latest tips from the Basic Bananas team
Meta Ads Audience Targeting
The 3 Audiences You Must Test to Maximise Your Facebook & Instagram Ads Campaigns In the fast-paced world of digital marketing, effectively targeting the right audience can make all the difference in the success of your ad campaigns. In this...
How to stop your emails from going to spam
In the digital age, emails are more than just messages—they're powerful tools for nurturing leads and driving sales. This article explores why maintaining an engaged email list is crucial for your business, how to boost open rates, and tips for...
Pique Your (P)interest | A Quick Guide to Pinterest Marketing Strategy
Estimated reading time: 3 minutes, 22 seconds (Pique Your Pinterest - A Quick Guide to Pinterest Marketing Strategy) What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas...
10 ideas to help set the prices of your products and services
There is a lot to think about when it comes to deciding how much you want to charge for your products and services. For business owners, it can be tricky to find a healthy medium between being competitive and making sure you’re generating profit....
Our Biggest Lessons from 2020
Resilience, kindness, optimism—these are some of the things that got many of us through 2020! What a crazy rollercoaster it‘s been. I‘ve asked my team to share their favourite lesson from 2020. Here are some of their responses! One of my biggest...
4 Steps To Help You Adapt Your Offerings In Challenging Times
A few weeks ago, we had the pleasure of rebranding a local fitness studio that was about to open up a second location. We started with a brand strategy session, followed by designing a fresh new logo, created a striking wallpaper design with the studio‘s values, which we coined ‘the village rules‘, created t-shirts, meal plans, flyers and a new website. The business owner was pumped and the rebrand was a success.
How to do Search Engine Optimisation – 5 Steps to improved SEO rankings
When business owners hear the word SEO, it often freaks them out a little. SEO is such a mysterious thing to most people, but some of the most powerful SEO strategies are not that complicated to implement (when you know how of course) and most...
The 3 biggest marketing mistakes business owners make
It is hardly a surprise that many businesses don‘t make it past the five-year mark if you think about all the challenges that come with running your own business. People often think that businesses fail because their product or service isn‘t good...
How Sydney Law Practice Family Focus Legal Quadrupled Their Business with Clever and Authentic Marketing
[vc_row][vc_column][vc_column_text]The following is certainly not an overnight business success tale. However, Rebekah‘s and Catherine‘s story of how they quadrupled their business Family Focus Legal is impressive nonetheless. Nowadays you can...