Basic Bananas Journal 
The latest tips from the Basic Bananas team
Marketing When Business is Quiet: 5 Smart Moves That Won’t Cost You a Cent
Slow season? Use these 5 clever, cost-free marketing when business is quiet moves to stay visible, build momentum, and prep for your next wave of customers. Business a bit too quiet? Maybe it’s school holidays, the off-season, or just one of those...
How to Get More Customers: 5 Simple Strategies That Actually Work for Small Businesses
Let’s be real for a sec... If you’re a small business owner, there’s one question that’s probably tap-dancing through your brain on repeat:“How do I get more customers?” Yep, that question is the heartbeat behind cash flow issues, slow sales,...
AI Marketing for Small Business: How to Cut Through the Fog and Finally Make It Work
Feeling a little lost in the world of AI marketing for small business? You’re not alone. With headlines shouting about automation, content creation, and robot takeovers, it’s no wonder small business owners feel stuck. The truth is, AI can be an...
How to Use AI in Marketing Strategy Without Losing Your Mojo
AI in marketing strategy is no longer a futuristic fantasy—it’s here, and it’s powerful. But here’s the deal: it’s not about replacing you; it’s about supercharging what you already do best. When you blend AI’s speed and smarts with your creativity...
What Bitcoin Can Teach You About a Compounding Marketing Strategy
In 2010, if you’d spent a cheeky $10 on bitcoin, you’d be sitting on a fortune. But here’s what’s even wilder: the same principle powers a compounding marketing strategy. While most people laughed it off, the few who stuck with it reaped the...
How to Conquer Leadership Fears at Every Stage of Your Journey
Let’s be real—running a business is not just about algorithms, AI, or the latest marketing trend. So this week, we’re taking a break from the techy stuff and zooming in on something just as vital: you, the leader behind the brand. Because no matter...
Beyond the Logo: Unlocking Brand Power with Jungian Archetypes
In today's incredibly crowded marketplace, building a successful brand, and cultivating genuine brand power, requires more than just a catchy name, a slick logo, or even a well‑defined mission statement. Brands aren't just competing on features or...
AI in Marketing: How to Use It Without Losing Your Magic
Unless you've been living under a Wi-Fi-less rock (gasp!), chances are you've heard the buzz, the hype, maybe even the panic about AI in marketing. Some folks are still cautiously dipping their toes in… but not us. We’re already doing cannonballs...
Is Google Still Viable for Small Businesses? A 2025 Look at Google Ads and the Future of Search
For years, Google Ads for small businesses has been a go-to strategy for driving traffic and generating leads. But with AI-powered search alternatives on the rise, shifting consumer behaviour, and increasing ad costs, many business owners are...