Basic Bananas Journal 
The latest tips from the Basic Bananas team
🐛 What The Very Hungry Caterpillar Can Teach You About Marketing
What can The Very Hungry Caterpillar teach us about marketing? A lot, it turns out. In this insightful piece by Kevin Bees, discover how this timeless story captures the essence of growth, transformation, and emotional connection—the same ingredients behind powerful marketing. Learn how to apply these lessons to your business and create lasting impact.
12 Things You’re Paying For That AI Can Do Cheaper, Faster (and Often Better)
AI is changing the business game. In this article, learn 12 ways to save time and money by using AI for tasks like ads, contracts, design, research, and reports. Discover how combining human creativity with AI efficiency can help your business run smarter, faster, and more profitably.
Humans Are the New Luxury: How to Build a Bold, Brilliant Business with Artificial Intelligence (AI)
Let’s face it, there’s a lot of noise about Artificial Intelligence (AI). 🚨 Robots are coming! 😱 Jobs will vanish! 🤖 Your toaster might start running your business! We get it. For small and medium-sized business owners,...
The Ultimate Growth Strategy for Med Spas and Clinic Owners: SEO + GEO Magic to Dominate Search and AI Results
Learn how to make your clinic show up everywhere, on Google, in AI results, and in your ideal clients’ minds. Simple. Practical. Transformational.Running a med spa or cosmetic clinic is busy enough without trying to decode Google’s ever-changing...
The Future of Work and AI: What Smart Small Business Owners Need to Know
By Kevin Bees, BasicBananas.com Two juicy academic papers recently dropped — “Genius on Demand: The Value of Transformative Artificial Intelligence” and “We Won’t Be Missed: Work and Growth in the Era of AGI.” And no, they’re not bedtime reading...
Generative Engine Optimisation (GEO): The Small Business Guide to Getting Seen in the Age of AI
What on Earth Is Generative Engine Optimisation? Generative Engine Optimisation, or GEO, is your golden ticket to being found in the new world of AI search. While SEO focuses on ranking in traditional search results, GEO is about making your...
21 Ways to Get More Clients From Your Website in Australia
If you want to get more clients from your website in Australia, you need more than a digital brochure. Your website should act as your hardest-working salesperson—building trust, capturing leads, and converting visitors into paying clients around...
Marketing Your Small Business on a Budget: What Really Works
Discover affordable small business marketing strategies. Learn how to build visibility, attract customers, and grow without overspending.
5 Ways to Attract More Patients to Your Health or Wellness Business in 2025
Struggling to fill your waiting room? Let’s fix that with simple, ethical, and effective marketing strategies designed for health and wellness businesses in Australia. Why Aren’t Patients Finding You Yet? Here’s a truth bomb: you could be the best...