Basic Bananas Journal

AI in marketing strategy is no longer a futuristic fantasy—it’s here, and it’s powerful. But here’s the deal: it’s not about replacing you; it’s about supercharging what you already do best. When you blend AI’s speed and smarts with your creativity...

In 2010, if you’d spent a cheeky $10 on bitcoin, you’d be sitting on a fortune. But here’s what’s even wilder: the same principle powers a compounding marketing strategy. While most people laughed it off, the few who stuck with it reaped the...

Let’s be real—running a business is not just about algorithms, AI, or the latest marketing trend. So this week, we’re taking a break from the techy stuff and zooming in on something just as vital: you, the leader behind the brand. Because no matter...

In today's incredibly crowded marketplace, building a successful brand, and cultivating genuine brand power, requires more than just a catchy name, a slick logo, or even a well‑defined mission statement. Brands aren't just competing on features or...

Unless you've been living under a Wi-Fi-less rock (gasp!), chances are you've heard the buzz, the hype, maybe even the panic about AI in marketing. Some folks are still cautiously dipping their toes in… but not us. We’re already doing cannonballs...

For years, Google Ads for small businesses has been a go-to strategy for driving traffic and generating leads. But with AI-powered search alternatives on the rise, shifting consumer behaviour, and increasing ad costs, many business owners are...