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S09 EPISODE 11: How to Attract More Customers with an Entry Product or Service

S09 EPISODE 11: How to Attract More Customers with an Entry Product or Service

by Basic Bananas | Jun 24, 2019 | Marketing Podcast Episodes

In this episode, Christo shares a way to attract more customers by getting clear on entry product or services, which your prospective customers are looking for, then using those to generate better returns from your marketing spend. In this episode Christo discusses:...
S09 EPISODE 10: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 2

S09 EPISODE 10: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 2

by Basic Bananas | Jun 16, 2019 | Marketing Podcast Episodes

In this episode, Franziska & Christo, the co-founders of Basic Bananas share their lessons from riding motorbikes along the Silk Road from Switzerland to Kazakhstan. How to kick goals while still staying fluid in your approach The assumptive close – ane of...
S09 EPISODE 9: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 1

S09 EPISODE 9: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 1

by Basic Bananas | Jun 11, 2019 | Marketing Podcast Episodes

In this episode, Franziska & Christo, co-founders of Basic Bananas share their lessons from riding their motorbikes from Switzerland to Kazakhstan. How to overcome failure with this one shift in perception. Why pit stops are important in your business. How to get...
Positioning, The Perfect Job Ad & Team Innovation

Positioning, The Perfect Job Ad & Team Innovation

by Basic Bananas | Jun 8, 2019 | Marketing tips - Marketing Videos

In this episode, Christo explains how you should look at your brand and how it sits in the market to position your business effectively. Franziska shares a formula to write the perfect job ad. Additionally, we‘re sharing tips from a recent team innovation session and...
S09 EPISODE 8: Should I create a separate brand for high-end customers?

S09 EPISODE 8: Should I create a separate brand for high-end customers?

by Basic Bananas | May 19, 2019 | Marketing Podcast Episodes

In this episode, Christo answers this listener‘s question and shares insights to improve your brand including: Why you need to position your brand above your current market to have happy customers. How pricing impacts the perception of your brand. What big brands do...
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