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S12 EPISODE 7: How to turn your knowledge into products

S12 EPISODE 7: How to turn your knowledge into products

by Basic Bananas | Apr 13, 2022 | Marketing Podcast Episodes

The last two years have pushed many business owners to change their offerings to survive the rapid change in consumer behaviour. For some, there has been a huge opportunity to digitize their knowledge and add an additional revenue stream to their businesses.  In this...

Apple’s New Mail Privacy Protection: What does it mean for your email marketing strategies?

by Basic Bananas | Apr 12, 2022 | Marketing tips - Marketing Videos

In this episode, Christo clarifies Apple’s latest update (iOS 15)  when it comes to email marketing and how it may impact mass email campaigns. Highlights 0:00 Introduction 0:36 iOS update: What happened? 1:54 Adjusting your database triggers 2:24 Why it’s not the end...

Little ninja hack: How to ‘get into somebody’s pants’ (metaphorically!)

by Basic Bananas | Apr 4, 2022 | Marketing tips - Marketing Videos

In this episode, Franziska shares a little ninja hack – how you can get into somebody’s pants (metaphorically of course) and how this can be very useful in the business world. It’s all about the personal touch (no pun intended:-)). Highlights: 0:28 The back...
S12 EPISODE 6: [Special edition] Mindset & Success Tips with Franziska & Christo Part 2

S12 EPISODE 6: [Special edition] Mindset & Success Tips with Franziska & Christo Part 2

by Basic Bananas | Mar 30, 2022 | Marketing Podcast Episodes

What’s one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset principles with you. In this...

Brand Strategy: How to Use the Twelve Brand Archetypes by Carl Jung in Your Business

by Basic Bananas | Mar 24, 2022 | Marketing tips - Marketing Videos

After two looooong years, Franziska and Julia finally head to their first big in person keynote post lockdowns! Watch this episode for some exclusive behind the scenes footage and a little golden nugget on brand strategy from Julia (spoiler alert: it’s psychological,...
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