Christo: If you struggle to come up with regular content to broadcast to your prospects and your prospective customers, basically to your database, to your audience, through emails, articles, social media and everywhere else we’re trying to broadcast nowadays, maybe to a closed member’s Facebook group or something like that, or an online platform, you have, um, a strategy we use.

We call it the Content Idea Tongue twister, Content Idea Generator. It’s a simple template that we use, I’ll forget it to flash up here on the screen. And basically what you do is you change your delivery style. So what I mean by that is you might be, let’s say you’re a business that could talk about, um, I don’t know, sleep as an example, people that struggle with sleep. And I’ll say back pain. It might be products, whatever it is, you know, it could be eye care, you’re a sunglasses product business, for example.

So this can work for any style of business. But let’s just say it’s sleep. And what, uh, does it say? Back pain. So you’ve come up with two ideas to talk about. And you might write an article on how to improve sleep now. And then you’re going to do a next month or, you know, a quarter, you know, or social media post. You’re going to do, um, how to relieve lower back pain. Now you’ve run out of ideas. So the next month what we do with the Content Idea Generator is we scroll down and we change the delivery method. So we call it the writing style on the template, but it’s the delivery method. So you might have done a, uh, how to improve your sleep in five simple steps.

Now the next month you come back, you don’t have any new ideas, but we change the delivery style. So we might go to, let’s do an interview about sleep this month or this week and we’ll do an interview. Maybe one of my team members will interview me about, you know, sleep and ways to improve sleep. And then, you know, two weeks later, again, I can’t come up with any new ideas again. So I’m back to sleep again. You know, I use back pain again and I’m back to sleep. Now I might do an interview on someone that we’ve assisted with sleep, or I might do a rant, a rant style where here’s all the problems we see about all the latest fad sleep products and supplements and blah, blah, blah, and how they don’t work. So basically we can have these two ideas and if we change the delivery style, we can create almost like endless content. We can create a lot.

You know, it’s easy if you’ve got to come up with an article once a month, 12 articles over a year, you could easily create 12 articles with just two ideas. And, um, also it helps to change to mix it up because sometimes you might by default, always do how to’s. You know, here’s the five steps. How to do this, this, this, this. And it can almost become a bit boring for your audience. So by mixing up the delivery style, it’ll actually make it more interesting as well. You know, you solve a myth this week. Next week we’re going to do an interview with a customer. You get the idea. Next week we’ll do a case study. So it’s the same kind of topic, but you change the delivery style and you can come up with, like, a lot heaps of awesome content.