With nearly two decades of experience in building and nurturing businesses, Christo imparts a valuable insight for enhancing the memorability of your brand. 🍌

The process begins by first pinpointing and articulating a handful of fundamental characteristics that define your 💃 brand’s personality. Subsequently, it involves the integration of these traits across every facet of your business, spanning from phone messages to invoices. This systematic approach not only cultivates a distinctive brand identity but also fosters lasting memorability. 🧠

Highlights:
🎨 Define two key personality traits for your brand.
📢 Consistently amplify these traits across all touchpoints.
⭐️ Stand out and become recognised for your unique qualities.

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Christo: Marketing Tip number 5,000,083 over the last 14 years here at Basic Bananas, we have been sharing a lot of marketing information and tips to help small businesses grow their brands and get more customers. Today, just a short, sharp little tip for you. If you want to be known for something with your brand, get clear on two personality traits of your brand.

Like you’re fun and you kind of make the complex simple or you’re innovative or whatever it is. And then through every single touch point you have with your business, with any humans, try to amplify those personality traits. What will happen if you are consistent? One person will say something about your brand, your other person will, you know, other customer will start saying similar things.

You and your team will be saying similar things. And you’ll develop a presence every touch point, even your phone answer, machine message. What does it say? It’s a lovely day here. Or put a bit of fun, if fun is it, or if it’s innovative, whatever it is, amplify on your invoice every touch point.

Before you work with customers, while you work with customers and after you work with customers, be creative and look for ways to amplify those personality traits and you will develop a presence. You’ll become known for something. To learn more marketing tips and tricks and entire strategies or if you want assistance, check out Basicbananas.com.