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Stop the Chop: Why Australian Small Businesses Keep Switching Marketers (And How to Get It Right)

Stop the Chop: Why Australian Small Businesses Keep Switching Marketers (And How to Get It Right)

by admin | Jul 29, 2025 | Basic Bananas Blog - Marketing Articles

The Digital Marketer Merry-Go-Round Ever feel like your business is stuck in a marketing Groundhog Day? You’re not alone. Australian small businesses switching marketers every few months is more common than you think—and it’s costing time, money, and serious momentum....
How Micro-Brands Are Winning Big: A Small Business Guide to Standing Out in 2025

How Micro-Brands Are Winning Big: A Small Business Guide to Standing Out in 2025

by admin | Jul 25, 2025 | Basic Bananas Blog - Marketing Articles

What Are Micro-Brands — And Why Should You Care? Let’s cut through the noise: in 2025, small is the new smart.A micro-brand is a small business with a bold identity, laser-sharp focus, and a community that actually cares. It’s not about being everything to...
Member Spotlight: Sarah from Mariner Boating Holidays — Sailing Into Business With Heart (and Donkeys on Beaches)

Member Spotlight: Sarah from Mariner Boating Holidays — Sailing Into Business With Heart (and Donkeys on Beaches)

by admin | Jul 18, 2025 | Basic Bananas Blog - Marketing Articles

What do donkeys on Greek beaches, solo travellers, and business courage have in common? One incredible human: Sarah from Mariner Boating Holidays. Growing Up With the Sea Some kids grow up dreaming of becoming astronauts. Sarah grew up sailing the Greek Islands with...
Why Having a Dedicated Virtual Assistant is a Game-Changer (And How to Train, Utilise, and Treat Them Like Gold)

Why Having a Dedicated Virtual Assistant is a Game-Changer (And How to Train, Utilise, and Treat Them Like Gold)

by admin | Jul 11, 2025 | Basic Bananas Blog - Marketing Articles

Picture this: you’re dreaming up your next big idea while your inbox is tamed, social posts are magically scheduled, your customer list is neat and shiny, and a fresh blog draft is waiting for your thumbs-up. That, my friend, is the magic of a dedicated virtual...
Digital Marketing for Small Business Owners: A Real-World Guide to Online Success

Digital Marketing for Small Business Owners: A Real-World Guide to Online Success

by admin | Jul 4, 2025 | Basic Bananas Blog - Marketing Articles

Running a small business? You’ve already got a full plate—admin, customers, products… and now marketing wants a seat at the table too? Deep breaths. Digital marketing doesn’t have to be another stressor—it can actually be the thing that brings in more leads, more...
Small Business Marketing: 10 Big Wins Without Feeling Cringe or Going Broke

Small Business Marketing: 10 Big Wins Without Feeling Cringe or Going Broke

by admin | Jun 27, 2025 | Basic Bananas Blog - Marketing Articles

Let’s be real: Small business marketing can feel like juggling flaming swords while riding a unicycle. Between shiny new tools, endless social media trends, and your to-do list that’s longer than a giraffe’s neck, it’s enough to make any business owner sweat. But...
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