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Beyond the Logo: Unlocking Brand Power with Jungian Archetypes

Beyond the Logo: Unlocking Brand Power with Jungian Archetypes

by admin | Apr 16, 2025 | Basic Bananas Blog - Marketing Articles

In today’s incredibly crowded marketplace, building a successful brand, and cultivating genuine brand power, requires more than just a catchy name, a slick logo, or even a well‑defined mission statement. Brands aren’t just competing on features or price...
AI in Marketing: How to Use It Without Losing Your Magic

AI in Marketing: How to Use It Without Losing Your Magic

by admin | Apr 10, 2025 | Basic Bananas Blog - Marketing Articles

Unless you’ve been living under a Wi-Fi-less rock (gasp!), chances are you’ve heard the buzz, the hype, maybe even the panic about AI in marketing. Some folks are still cautiously dipping their toes in… but not us. We’re already doing cannonballs into the...
Is Google Still Viable for Small Businesses? A 2025 Look at Google Ads and the Future of Search

Is Google Still Viable for Small Businesses? A 2025 Look at Google Ads and the Future of Search

by admin | Apr 4, 2025 | Basic Bananas Blog - Marketing Articles

For years, Google Ads for small businesses has been a go-to strategy for driving traffic and generating leads. But with AI-powered search alternatives on the rise, shifting consumer behaviour, and increasing ad costs, many business owners are asking: Is Google still...
Mastering Advanced Email Marketing: Proven Strategies to Boost Engagement and Sales

Mastering Advanced Email Marketing: Proven Strategies to Boost Engagement and Sales

by admin | Mar 27, 2025 | Basic Bananas Blog - Marketing Articles

Want to maximize the power of advanced email marketing and watch your revenue grow? It’s time to ditch the basics and implement high-level strategies. In this guide, we’re unlocking seven powerhouse tactics to turn your emails into engagement machines. 1. From Basic...
YouTube Marketing for Small Business: How to Get More Views, Leads & Sales

YouTube Marketing for Small Business: How to Get More Views, Leads & Sales

by admin | Mar 19, 2025 | Basic Bananas Blog - Marketing Articles

Want to attract more customers and grow your business using YouTube? You don’t need a massive budget or fancy equipment—just a solid strategy that works with YouTube’s algorithm, not against it. YouTube marketing is one of the most effective ways to generate leads and...
Google Ads for Small Businesses: A Practical Guide

Google Ads for Small Businesses: A Practical Guide

by admin | Mar 17, 2025 | Basic Bananas Blog - Marketing Articles

Are you a small business, looking to increase traffic to your website, generate more leads and maximise sales? Google Ads is a great tool to do all of the above. Navigating the platform can be overwhelming at first and if you’re wondering where to start and what to...
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