Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

S12 EPISODE 17: 3 ways to improve your SEO with Google Reviews
In this episode, Christo shares some straightforward marketing hacks to improve your SEO with Google Reviews and help you get found by more potential customers. You’ll discover… Effective ways to leverage online reviews for better search result...
Why is fun important?
In this episode, Christo interviews the Basic Bananas Team to find out what they do for fun every single week and shares why is fun important in your business. Highlights: 0:00 Intro 0:17 Why is fun important? 0:39...
S12 EPISODE 16: Practical Social Media Strategies from Australia’s #1 Broker
Social media marketing is still incredibly powerful, yet also somewhat confusing for many business owners. What channels should you be using? What type of content could you be sharing? How often should you post? In this episode, Christian Stevens...
[ENTREPRENEUR SPOTLIGHT] Kristin Miller: Thrive on Learning Something New
In another installment of Entrepreneur Spotlight, we feature Trade Guardian’s Co-Founder, Kristin Miller. Sharing the “virtual room” with Franziska, Kristin spills her business secrets, tips, and how she thrives on...
The Power of Journaling
In this episode, Franziska shares a little ninja hack about how journaling can be a very powerful tool in your business. Highlights 0:00 Intro 0:48 Go digital or stay old school 1:36 Julia’s pen and paper approach 2:06...
[Entrepreneur Spotlight] Karla Armas: Inspiring Creativity & Courage Amidst Uncertain Times
Franziska puts the spotlight on the one and only, Karla Armas of Nordic Fusion, who’s nothing short of passion when it comes to curating Scandinavian products and design. Watch the interview to find out more about...
S12 EPISODE 15: [Entrepreneur Spotlight] How to run a successful retail + ecommerce business
Karla Armas: A Retailer on a Mission Please meet courageous, brilliant and clever businesswoman Karla Armas, owner and managing director of Nordic Fusion, a retailer on a mission to inspire creativity by curating extraordinary Scandinavian...
SEO TIP: What’s a Pillar Post?
Christo’s back with another super practical tip on Search Engine Optimisation (SEO) — a way to show Google what’s important on your website. 0:00 Intro 0:20 Free traffic? YES, please! 0:37 What on earth is a Pillar...
S12 EPISODE 14: [Sustainability] How to go plastic free in your business
The facts about plastic pollution are incredibly disheartening. The task at hand seems huge. Yet, there is something we can all do. Join us in a discussion about how to make your business more sustainable and avoid the use of single-use plastics....