Basic Bananas Journal

The latest tips from the Basic Bananas team

How to stop your emails from going to spam

5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more

Pique your (P)interest | A quick guide to Pinterest marketing strategy

What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more

How to choose thebest email marketing software for your business

If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

Anthony Ng Monica – Co-founder and CEO of Swogo

Anthony worked at a number of startups, including ‘Seedrs‘ and ‘Student Money Saver‘, as well as at Venture Capital Firm ‘DFJ Esprit‘. It was whilst working as an IT Support Analyst that he came up with the idea for Swogo. His colleagues would...

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Small Business Marketing Tip: Melbourne Cup Madness

[youtube_sc url=5RoZZzpkOQE] Today is Melbourne Cup Day here in Australia and it's a big deal. The best horses, the best jockeys and the fanciest hats are out for public enjoyment. A lot of brands have been leveraging this unique event over the...

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