Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Fiona Adler – One of the Founders of Word Of Mouth Online
Fiona Adler is one of the founders of Word Of Mouth Online - Australia's No 1 website for business reviews. Word Of Mouth Online (or WOMO) is where consumers review the businesses they use, and other consumers use that information to find...
Andrea Culligan – The Unimail Group
Since commencing with The Unimail Group in 2000, Andrea has worked with the team to create over 11 publication titles serving the student and employment market, created one of the largest student member jobs board in the country, a full service...
More Fun
[youtube_sc url=WLdYyOLEBNs] In today's show we talk about a very important topic: How to have more fun in your small business, a topic that is very dear to our heart. 5 things you can do immediately to have more fun: 1. Celebrate and reward...
Basic Bananas Interview with Glen Carlson
[youtube_sc url=qzo9xWRcnZA] Today we've got Glen Carlson from Key Person of Influence (http://bit.ly/ZQJI9R) in the studio. Glen is sharing some real gold about how you can be understood, attractive and referable. Glen is sharing two very...
Glen Carlson – Co Founder of the ‘Key Person of Influence’ Growth Accelerator
Glen Carlson is a entrepreneurial enthusiast, fun hunter and world traveller. He writes, speaks about and promotes entrepreneurship worldwide. In the past 15 years Glen has developed, sold and consulted on numerous start-ups in Australia, the UK,...
Small Business Marketing Tip: How to get free media exposure for your small business
[youtube_sc url=hKukKpSnw28] On today's Basic Bananas TV we share how you can get free media exposure for your business. Getting good PR is so much more effective than paying for advertising space. And it's not even that hard to get media exposure,...
Small Business Marketing Tip: How to do market research
[youtube_sc url=b2jZQzTilQc] On today's Basic Bananas TV we discuss the importance of market research and how to go about it. There are four easy ways for you to do some valuable market research: 1. Competitor research: Don't just copy your...
Anthony Ng Monica – Co-founder and CEO of Swogo
Anthony worked at a number of startups, including ‘Seedrs‘ and ‘Student Money Saver‘, as well as at Venture Capital Firm ‘DFJ Esprit‘. It was whilst working as an IT Support Analyst that he came up with the idea for Swogo. His colleagues would...
Let’s plan your marketing for 2013 – FREE Online Class
[youtube_sc url=NgGj5XbEc3c] Don't get left behind! It's time to map out your marketing strategies for a successful 2013. 'If you fail to plan, you plan to fail' a very wise man said and I think he was right. Marketing can be so confusing for small...