Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Marketing Tip: Five simple communication mistakes you must avoid!
In today's Basic Bananas TV episode we are talking about those little annoying communication FUNdamentals that can be a little bit frustrating when dealing with a business. Franziska and Christo cover five things to improve communication and be...
Genie Pepper – Co-director of PLUM
Genie Pepper is the co-director of PLUM, a family business that has been producing children's fashion for 3 generations. PLUM produces an extensive range of high quality Australian designed, children & baby fashion, swimwear, sleepwear and...
Marketing Tip: How to promote your business 24/7
In today's Basic Bananas TV episode we are talking about using promotional products to promote your business 24/7. Warning: Take #1, not very polished! 0:52s Promotional products that are useful so that your clients hold on to them forever 1:14s...
Chris’ Inspirational Story: Why you should never give up on your dreams
[youtube_sc url=KVHE0jSE8MI] This is a very special episode of Basic Bananas TV. Please meet inspirational business owner, dream-follower and all-round brilliant guy - Chris Kameen, the founder of Sydney Sailing School. Enjoy and have a box of...
Marketing Tip: How to attract prospects while sitting on a boat in the Maldives
[youtube_sc url=Kb_rHEkNkdY] In this episode of Basic Bananas TV Christo shares his thoughts about generating leads for your business on autopilot (joining you from a boat in the beautiful Maldives). Enjoy! This 2 marketing minute tip! 0:27s How to...
Productivity Tip: Effective communication tool for business owners
[youtube_sc url=BOJoSQOzjJo] In this episode of Basic Bananas TV Franziska and Christo share one of their favourite team communication tools with you! 0: 52s So what is this 'not-so-secret' tool? 1: 34s How you can increase your productivity...
Heidi Alexandra Pollard – Company culture coach and CEO at UQ Power
Heidi Alexandra Pollard is an international company culture coach, entrepreneur, investor, speaker and leadership expert. Her company UQ Power helps level the playing field for small to medium sized companies through unique brand and culture...
How to write a book and leverage it with Andrew Griffiths, Australia’s #1 business author
[youtube_sc url=6e55ogzl7bg] In this episode of Basic Bananas TV Christo speaks to Andrew Griffiths, Australia's number one business author, about the benefits of writing a book and how to leverage it. A book can be a fabulous marketing tool, find...
Andrew Griffiths – Australia’s #1 business author
Andrew Griffiths is Australia‘s #1 small business author with 11 books now sold in over 50 countries. Described by most as a street-smart entrepreneur, Andrew bought his first business at the age of 17. Since then, and for the best part of 30...