Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
How to Choose Your Perfect Target Market
You have the power and choice to choose who you want to work with! But just where do you start? In this episode of Basic Bananas TV, Franziska Iseli discusses three questions you should ask yourself in order to define your audience! Who do you...
How to easily structure your next presentation with Franziska Iseli
In this episode, Franziska, co-founder of Basic Bananas shares the exact structure she uses when putting together a keynote or workshop. Using these four steps makes it so much easier to create an engaging talk!
How to grow your Instagram followers to over 100k
In this episode Puno, the founder of PeopleMap, an Instagram marketing tool shares how she grew her followers to over a hundred thousand through partnerships.
How to Choose a Catchy Business Name People Can‘t Resist
Deciding on a name for your business can be tough, but it shouldn‘t have to be! In this episode of Basic Bananas TV, Franziska shares five tips to help you nail the perfect business name! (0:48) Reflect your vision and values (1:28) Make it...
Business Tip: Developing Your Purpose Statement
Franziska Iseli, co-founder of Basic Bananas, shares with us this important business tip of developing and defining your business‘ purpose statement. Through your purpose statement, you are telling your audience your business goals and how you...
Dom Bagnato – 32 Years as a Successful Fashion Designer
Dom Bagnato shares insights into 32 of success in the fashion industry and practical steps any business owner can take to improve their business and lifestyle. Learn from Dom‘s experience and how he continually innovates to remain current. Dom's...
Business Tip: Creating a Logo
“How do I get a great logo designed?” This is a common question for business owners both established and new! In this episode of Basic Bananas TV, Franziska talks with Julia Brun who runs our branding agency, The Business Hood, about 7 tips you...
Delighting clients by sending half-cards with Gerard Melder
In this episode, Franziska talks to Gerard Melder from Mulbury about trust, the 80/20 rule, adding value and sending half-cards.
Making Decisions with Ajit Nawalkha
As entrepreneurs we are often flooded with new ideas and strategies to build on our business success. How do you know when to say yes to something new or when to say no? In this episode of Basic Bananas TV, Franziska Iseli sits down with Ajit...