Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
8 CONTENT IDEAS FOR YOUR INSTAGRAM CHANNEL
As a business owner it is extremely important to be present on Instagram and to reflect the company‘s values through pictures. Franziska Iseli and Hanna Metz share 8 tips for different kinds of content that can be used on Instagram! 00:36 Products...
S08 EPISODE 15: How to keep your business relevant
Running a successful business requires a continuous journey of improvements in order to stay relevant and fresh for your customers. In this episode you‘ll discover... Where to get the best insights How to involve your customers Epic examples of...
How To Build A Marketing Team
Building a marketing team is essential to scale up your business. Christo Hall shares three steps to market your business and why you shouldn‘t outsource as a small business owner. 0:46 Your role as business owner 1:00 Three steps to market your...
S08 EPISODE 14: How to maintain company culture with an international team
Company culture is one of the most important aspects when it comes to having an engaged, happy and productive team. In this episode you‘ll discover... How to align your company culture across different continents How to ensure your team are engaged...
The Principal of Detachment
In our daily lives it‘s easy to become attached to things, people or outcomes. But does attachment contribute to our happiness? Franziska Iseli shares the three steps of detachment! 1:00 Why attachment isn‘t making us happy 1:30 Three steps to...
S08 EPISODE 13: The hottest Instagram tips and tools
Instagram is currently one of the most powerful social media tools for small businesses, however not many accounts get the full benefits of using this channel. In this episode you‘ll discover... How to create content for your Instagram channels to...
Overcoming Self Doubt in Business
Do you have a fear of failure when it comes to certain tasks within your business? Performance anxiety can be holding you back as an entrepreneur. Christo Hall shares his tips on how to overcome self-doubt in business. (01:15) Give it your best...
S08 EPISODE 12: How do I grow my business without sacrificing quality and lifestyle?
Working with hundreds of businesses we get all sorts of questions. In this episode we answer some common questions related to fear of growth. You‘ll discover answers to the following questions... How do I grow my business without sacrificing...
Crafting Compelling Marketing Messages
The copy that you write as part of your marketing is just as important as the images you are using. Messaging should be an important part of your marketing campaign! Franziska Iseli shares her tips on how to craft compelling marketing messages....