Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
How To Stay Motivated
Christo shares some of his favourite tips on how to stay motivated as a business owner. In this episode, he is giving advice on how gratitude and celebrations of your accomplishments during the week will help change your attitude and keep you...
S08 EPISODE 41: The 4% strategy – How to continuously progress
Most of your success results from the top 4% of your decisions and actions. As a business owner, you must have clarity on your 4%ers in order to keep progressing. In this episode, you‘ll discover... The power of the Pareto principle in business and...
3 Questions To Find Your X-Factor
Often entrepreneurs get stuck on determining the X-Factor for their business and how to stand out in their industry. In this episode, Franziska shares three questions which will help you define what makes your business unique. 00:45 Your core...
S08 EPISODE 40: How to Stop Perfecting and Start Implementing
Shayla Strapps caught the attention of the Basic Bananas team for being an amazing implementer. While running three businesses she seems to be progressing and getting more done what most with only one business! In this episode, we pick her brain to...
3 Ways To Gain Credibility in Your Market
The most common way businesses try to gain credibility is by telling their target audience how great their products or services are but is this also the most effective way? In this episode, Christo shares three ways to gain trust in your market....
S08 EPISODE 39: Property Investing for Business Owners
Michael Ossit from Strand Property Group assists people to buy investment properties. He‘s got a wealth of experience and knowledge. This episode is great for anyone interested in buying their next investment property! In this episode, you‘ll...
What Is Your Business Legacy
Not enough business owners think about their business‘ legacy. Deciding on what you want your legacy to be doesn‘t only give you clarity but will also help you make business decisions. In this BBTV episode Basic Bananas co-founder, Franziska Iseli...
S08 EPISODE 38: How a High-End Product Will Generate More Sales
Perception is everything when it comes to marketing and having a high-end offering is a great way to create a perception of quality and a nice contrast between your different products! In this episode, you‘ll discover... The benefits of a high-end...
How Many Touch Points Do You Need To Make A Sale?
How many touch points does it take to make a sale? A common belief in the marketing world is that it takes seven touch points. In this episode, Christo debunks this myth and shares how many touch points it actually takes to make a sale. 00:43...