Basic Bananas Journal
The latest tips from the Basic Bananas team

How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more


Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more

S11 EPISODE 5: The 2 crucial core foundations every business must have
Every business needs two core foundations to stay strong and avoid getting blown over in a crazy storm (aka shaky economy). In this episode, you‘ll discover... The difference between a purpose statement and a vision. The four questions to ask...
HOT TIP: How To Transform Your Knowledge Into $$$
Hello Business Ninjas! Here’s Christo Hall with another quick & powerful tip on how to transform your knowledge into $$$! If you run a knowledge-based business such as a business coach, advisor, or mentor, then this one’s for you (but this will...
S11 EPISODE 4: Old school vs New school marketing – What‘s working in today‘s world for business owners?
Old school vs New school marketing: Are you still marketing like it‘s 1980? I mean, I like to party like it‘s 1980, but when it comes to marketing, we need to upgrade our strategies, systems and thinking. In this episode, you‘ll discover... The...
The Clarity Test – Does your message make sense?
Does your message make sense? In this Basic BananasTV episode, Franziska tackles a major challenge: Articulating your business pitch. If people don‘t understand what you do, it will be challenging for them to send you customers. Watch this video to...
S11 EPISODE 3: Turn Your Knowledge Into a Product
If you are being paid by the hour for a service you provide then this episode will be priceless for you. Christo Hall shares 7 steps to turn your knowledge into information products. Basic Bananas have made millions in sales from selling their...
How To Create A Healthy Workspace
Most of us have made the abrupt shift to working from home due to COVID-19. Stress, back pain, and other signs of work fatigue are nothing new. Join Christo Hall as he gives a quick behind-the-scenes tour of his home office workspace with a rating...
S11 EPISODE 2: [Entrepreneur Spotlight] How an events business grew by 35% in the middle of a pandemic
Christo Hall interviews Peter Banki from Erotic Living about his events business journey, his best ever marketing strategy, and his advice for other business owners. Please note this episode contains sexual content. In this episode, you‘ll...
THEME YOUR YEAR
In this week‘s episode, our co-founder, Franziska Iseli, shares how we go about “picking a theme" for the year. (SPOILER ALERT: this may require adding more fairy dust!) The purpose of picking a theme (0:37) Selecting a theme (0:58) The...
S11 EPISODE 1: WELCOME TO 2021
We are so dang excited for 2021 and to have you on the journey with us! We are committed to supporting you as much as we possibly can. This is the first episode of season 11 with Franziska Iseli & Christo Hall, the co-founders of Basic Bananas...