Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S11 EPISODE 14: How to use analytics to improve your marketing
There are insights, which you can learn from Google to assist you with knowing exactly what to use in your marketing material. In this episode, Christo shares why this is important and how to find this information, and how to use analytics to make...
FIVE THINGS to make your Online Events UNFORGETTABLE
In this Basic Bananas TV episode, Franziska shares the things you need to know and what to do on how to run online events that will make them more interesting and appealing to your audience. Episode highlights: [1:02] Create a set that reflects...
All you NEED to KNOW about the latest iOS 14.5 release – DON’T PANIC
As promised, here is a quick video on the latest iOS 14.5 changes and what to do about them. Most importantly, don‘t panic! In this episode, our co-founder Franziska shares five (5) things you can do right now for your ad campaigns not to be...
S11 EPISODE 13: The six common social media untruths every business owner must know
Many business owners are looking at social media as the magic pill to growing their businesses, only to be disappointed. Social media may not be the magic pill, however, it is a very powerful tool if used correctly. Unfortunately, there‘s a lot of...
Get More Engagement on SOCIAL MEDIA by Using CONTENT BUCKETS
Are you posting but getting very little engagement? One of the secrets of the most successful social media agencies is the use of content buckets to generate more engagement on social media. In this video, Christo shares how to create your own...
S11 EPISODE 12: How to Walk the Talk as a Leader and Encourage Mental Fitness in Your Business with Franziska Iseli & Jason Partington
Without a doubt, the past year has been a very trying time for many of us. A time of uncertainties, stress, unpredictability... it was also a time that reminded us of the importance of working on our ‘mental fitness‘. In this episode our...
The three MARKETING TRENDS you must know!
As a business owner knowing the latest marketing trends will support you in staying ahead of the game. In this episode, Franziska shares 3 #marketingtrends you must know: Be very SPECIFIC with your NICHE and OWN it (0:38) The power of...
S11 EPISODE 11: The 8 Principles You Must Put in Place to Stop Repeating the Same Marketing Mistakes
Many of the mistakes business owners make when it comes to marketing are wasting a lot of money and time. And they can easily be avoided by simply having awareness of them. In this episode our co-founder Franziska Iseli shares... The eight most...
S11 EPISODE 10: Creating An Operations Manual
In this episode, Christo Hall shares how to create an online operations manual for your business and why you need one. In this episode, you‘ll discover... Why you need to have an online operations manual. The processes to record your activities....