Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
Are you charging enough?
Are you confident you’re charging enough for what you offer? In this episode, Franziska reveals some split testing results of different pricing and price points. Find out... ...how to figure out pricing if you’re offering smaller-priced items 3:28...
How To Increase Conversions On Your Website With This Simple Strategy
As a general rule, confused customers don’t buy. In this episode, Christo shares how to increase conversions on your website, and the importance of having a clear entry product or call to action on your homepage. Highlights: Confusion ≠ sales 0:25...
S11 EPISODE 19: 11 ideas to help set the prices of products and services
There is a lot to think about when it comes to deciding how much you want to charge for your products and services. For business owners, it can be tricky to find a healthy medium between being competitive and making sure you’re generating profit. ...
What’s your billboard message?
In this episode, Franziska thinks out loud about what message she’d put on a giant billboard, reflecting on how to create a billboard message that truly stands out. Highlights: Always respond with kindness 0:48 Embracing courage 1:48 What does...
How to reverse the spiral of negative
In this episode, Franziska’s back with a very timely ‘mindset tip’ and shares four ways of how to deal with negative thoughts and how to attract positivity. Highlights: Stopping the negative spiral 1:52 The power of breath 2:07 Noticing good things...
![S11 EPISODE 18: [Entrepreneur Spotlight] The power of digital marketing and automation](https://www.basicbananas.com/wp-content/uploads/2021/07/S11-EP18-thumbnail-400x250.png)
S11 EPISODE 18: [Entrepreneur Spotlight] The power of digital marketing and automation
Please meet Cheryl Fafeita, the founder of Beau Gordon Hair, a stylish hair salon. Cheryl shares how she moved to a new country and in less than 3 years built her salon from zero connections and customers to a thriving business by harnessing the...
Is Social Media the Answer to All of My Marketing Problems?
How many ingredients do you need to bake a cake? In this episode, Christo highlights social media as an important “ingredient” of your marketing strategy - but what ingredients make the rest of the cake? Highlights: Why focusing only on top of the...
Diversifying Your Marketing
When it comes to marketing, putting all your eggs in one basket isn’t a good idea. In this episode, Franziska emphasizes the importance of diversifying your marketing tactics for steady cashflow. Highlights: Why relying on only one or two...
S11 EPISODE 17: How to overcome the fear of raising your prices
Having worked with so many business owners over the years, we’ve recognised that there’s a lot of fear when it comes to raising prices for product and service offerings. If you’re uncertain about raising your prices and feel like you should be...