Basic Bananas Journal 
The latest tips from the Basic Bananas team
18 of the Best AI Tools for Business Owners (That We Actually Use and Love)
AI is the new electricity. It is buzzing everywhere. But let’s be real, most people are either overwhelmed by endless shiny tools or still waiting for a robot to bring them coffee. So instead of drowning you in jargon, we’re sharing 18 of the best...
7 Steps to Write a Listicle That Gets Traffic, Links, and Shares (Optimised for Google + AI)
Want your content to show up when someone asks ChatGPT for “top tips on marketing”? Or rank high on Google and get linked to by other blogs? Welcome to Generative Engine Optimisation (GEO)—the art of writing content that’s so clear, structured, and...
How to Rank in AI Answers: 5 Steps to GEO (Generative Engine Optimization) Success
Learn how to optimize your content for AI tools like ChatGPT, Google SGE, and Perplexity. Discover 5 GEO steps to boost visibility and futureproof your marketing.
Stop the Chop: Why Australian Small Businesses Keep Switching Marketers (And How to Get It Right)
The Digital Marketer Merry-Go-Round Ever feel like your business is stuck in a marketing Groundhog Day? You’re not alone. Australian small businesses switching marketers every few months is more common than you think—and it’s costing time, money,...
How Micro-Brands Are Winning Big: A Small Business Guide to Standing Out in 2025
What Are Micro-Brands — And Why Should You Care? Let’s cut through the noise: in 2025, small is the new smart.A micro-brand is a small business with a bold identity, laser-sharp focus, and a community that actually cares. It’s not about being...
Member Spotlight: Sarah from Mariner Boating Holidays — Sailing Into Business With Heart (and Donkeys on Beaches)
What do donkeys on Greek beaches, solo travellers, and business courage have in common? One incredible human: Sarah from Mariner Boating Holidays. Growing Up With the Sea Some kids grow up dreaming of becoming astronauts. Sarah grew up sailing the...
Why Having a Dedicated Virtual Assistant is a Game-Changer (And How to Train, Utilise, and Treat Them Like Gold)
Picture this: you’re dreaming up your next big idea while your inbox is tamed, social posts are magically scheduled, your customer list is neat and shiny, and a fresh blog draft is waiting for your thumbs-up. That, my friend, is the magic of a...
Digital Marketing for Small Business Owners: A Real-World Guide to Online Success
Running a small business? You’ve already got a full plate—admin, customers, products… and now marketing wants a seat at the table too? Deep breaths. Digital marketing doesn’t have to be another stressor—it can actually be the thing that brings in...
Small Business Marketing: 10 Big Wins Without Feeling Cringe or Going Broke
Let’s be real: Small business marketing can feel like juggling flaming swords while riding a unicycle. Between shiny new tools, endless social media trends, and your to-do list that’s longer than a giraffe’s neck, it’s enough to make any business...