Basic Bananas Journal

Running a small business can feel like a solo mission, but guess what? You don’t have to go it alone! Teaming up with other local legends could be your secret weapon for success. Collaborative marketing is a brilliant way to expand your reach,...

Hello again, marketing legends! Let’s talk about something that can take your marketing from “meh” to mind-blowing personalisation at scale! Customers don’t just want marketing; they crave experiences that feel tailor-made for them. And the best...

Everything’s 'banana' yellow at Basic Bananas, but today we’re turning green! Sustainability isn’t just a buzzword—it’s the future. More and more consumers are choosing brands that align with their eco-conscious values. If your business isn’t on...

Whether you’re starting fresh or looking to breathe new life into a dormant list, building and nurturing an email list is one of the most powerful marketing strategies for any small business. In fact, email marketing continues to offer one of the...

Looking to boost your marketing game this week? Customer reviews might just be your secret weapon. Mastering the art of encouraging and leveraging these reviews can set you apart online. Ready to learn how to gather more reviews and use them to...

Unless you've been hiding under a digital rock (and honestly, who could blame you?), chances are you’ve dabbled with, stressed over, or gone all-in on AI in marketing. But while others are still debating whether to dip their toes in, we’re diving...

Hey Marketing Legends! While everyone's shouting into the void, you're here to make echoes that last. And short-form video is here to help you shine! Whether you’re showcasing your brand’s personality on TikTok, sharing quick tips on Instagram...

In a world where digital dominates, it’s easy to forget the magic of real human connection. But here’s the thing—your customers haven’t forgotten! That personal touch, or what we call the human-to-human experience, is the secret sauce that turns...

SEO, SEO, SEO! We keep saying it, but what does it actually mean for your small business in 2025? Don’t worry—if the thought of “site speed” or “metadata” makes you want to hide under your desk, you’re not alone. In fact, you’re in good company....