DIY marketing mistakes trip up tons of small business owners. You didn’t sign up to be a full-time marketer—but suddenly you’re juggling social posts, emails, packing orders, and everything else. If you’re nodding, this article is your rescue mission. Let’s ditch those top 3 DIY marketing mistakes and build a strategy that feels fun, manageable, and totally you.
1. Trying to Be Everywhere at Once
DIY marketing mistakes #1: chasing every platform
You don’t need every social app buzzing. Show me one business owner with a TikTok, Pinterest, YouTube, and Snapchat strategy who isn’t burnt out. Instead, ask:
- Where do your dream customers hang out?
- Which platform fits your style?
- What can you actually do consistently?
Choose 1–2 channels. Nail those. Then expand. Depth beats breadth every time.
2. Posting Without a Strategy
DIY marketing mistakes #2: winging it with random posts
Posting just to “stay active” feels like busywork—and it doesn’t move the needle. Here’s a smarter way:
- Pick content themes
- Map them to your customer’s journey (awareness → trust → action)
- Label each post’s magic role:
- Teach something
- Build connection
- Spotlight a sale
- Inspire engagement
Even a simple framework is a game-changer. No more guesswork—just clarity, consistency, and confidence.
🔑 Pro Tip: Use our free one‑page marketing plan (also in your corner at Basic Bananas). It helps you map out 90 days of content without overwhelm.
3. Copying Big Brands
DIY marketing mistakes #3: trying to look like Nike
Big brands have teams. Budgets. Agencies. You? You’ve got… you. And that’s your superpower. Don’t chase glossy perfection. Lean into your magic:
- Speak like yourself (quirks included)
- Show behind‑the‑scenes moments
- Celebrate real customer wins
Perfect is boring. Real is magnetic. Choose connection over flash—every single time.
What’s Next?
DIY marketing mistakes don’t have to derail you. Here’s your game plan:
- Pick your platforms and get good at them
- Build a simple content framework
- Share your unique story—flaws, flair, and all
Want guidance? Grab our one‑page marketing plan—it covers:
- ✅ The 4 must-have plan elements
- ✅ A reusable template for ongoing success
- ✅ Fresh, easy-to-implement strategies
Trusted by thousands, this plan helps small business owners ditch overwhelm and grow with confidence.
Stop second‑guessing. Stop overthinking. Start marketing with joy and boldness. You’ve got this—and Basic Bananas is cheering you on!