What makes a brand stand the test of time? Why do some businesses become household names while others fade into obscurity? In this episode, we dive deep into the art of branding with Tracey Felicidade Jones, a passionate brand builder and creative thinker who has worked with major companies before launching her own branding agency. She shares how the biggest brands, like Nestlé, have mastered their identity, stayed true to their core values, and leveraged brand archetypes to build trust and loyalty.
In this episode, you’ll discover:
- Why branding is more than just a logo—it’s about your business DNA.
- The importance of consistency in branding and how to avoid “flip-flopping.”
- The 12 fundamental brand archetypes based on Carl Jung’s psychology and how they shape businesses like Red Bull, Harley-Davidson, and Coca-Cola.
- A roadmap for identifying your brand archetype and ensuring your business looks the part.
To connect with Tracey Felicidade Jones, please visit:
Tracey’s LinkedIn Profile or visit Trace Brand Building
To download the Brand Archetype Wheel, please click here.
Happy listening!
To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
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