Christo: Here’s a tip to get you really good testimonials, basically, to get an awesome testimonial structure and how to ask people, because sometimes that’s a bit awkward as well. Uh, there’s four questions. The first one is, what were you experiencing that made you want to work with us? Um, for some industries, I like to flip it a little bit where we might say something like, why were you concerned about using someone in our industry?

Now, how I would decide where to go with this first question is if there are really common objections about working with someone in your industry. industry. Let’s say people are so worried about the price, or I don’t want to spend the money on buying from you. If, you know that’s like your number one objection, then I’d ask something like, I want to nail that objection.

I want to help people overcome it. So I might say, why might have you been concerned concerned about using someone in our industry or using a consultant or using a, you know, business lawyer or whatever it is if you know there’s common concerns? Otherwise, as simple as, you know, what were you experiencing?

You might be a sunglasses shop and, you know, a shoe shop, and you ask, that would make more sense to ask, what was it you were looking for that made you come to our business? Something like that. Or as I mentioned, hit that objection style question. And then second question is, what made you decide to buy from us?

You know, um, and then the third question is, what specific benefits? Or, uh, slash, kind of. You might adjust it and say, well, what did you like most about buying from us or working with us? And then the fourth question is, who would you recommend us to? So what you’ll end up with is something like, so you send this out and say, hey, we’d love it if you could answer these four questions so that we could use this as a testimonial for our, you know, marketing purposes.

Or if you have on there someone there face to face, you know, corner them and ask them, hey, could you do a quick testimonial for us as video? And then you can simply use your phone to record them. You’ll end up with a testimonial that flows something like this.

I wasn’t sure about using a small business lawyer because of the cost. Da, da, da. Um, I decided to work with you because I thought, you know, I spoke to, um, you know, Jeremy in your business, and he seemed very friendly. Or I love the range you have. If it’s a business, product, business, something like that.

Uh, what I love most is the, you know, the personalized touches, the awesome results. Thank you so much. I’m so pleased. Or I love the range and I love my new product. I, ah, would recommend this to anyone in small business who’s looking for a small business business solicitor or anyone who dah dah dah dah with this sort of shoe shop.

So basically it’s this awesome testimonial that helps people. If it is hitting that objection question at the start, like why were you concerned? It helps anyone who reads it overcome the same objection. It um, gives the reason why it gives specific benefits, what you love most, for example, and then who you’d recommend it to that would recommend this.

So awesome little structure. With four questions. You’ll get this beautifully structured, uh, testimonial. Then you simply just strip out the questions obviously and use the answers as your uh, as your testimonial. Give them a little bit of a massage. So it makes sense sometimes. But um, yeah, there you go.

Awesome structure to get testimonials that will work from a marketing perspective.