I spotted The Very Hungry Caterpillar sitting on a friend’s coffee table the other day. No surprise—it’s everywhere. We’ve got five copies at home ourselves (apparently it’s the go-to baby gift of the century).

And it got me thinking…

Why has this simple picture book sold over 50 million copies?

It’s not new. It’s not fancy. It’s just one little caterpillar on a journey of growth. No dragons. No shocking twists. Just transformation.

The Magic Formula Behind Its Success

The reason The Very Hungry Caterpillar still sells like hotcakes is simple: it’s emotional, relatable, and transformational. It doesn’t just tell a story—it gives you a feeling. It reminds you of growth, potential, and becoming something more.

And that’s exactly how great marketing works too.

💡 The Marketing Lesson

People don’t share information. They share transformation.

They don’t rave about what you do—they rave about how you make them feel.

  • “I actually learned something useful.”
  • “I feel clearer and more confident.”
  • “I want my friend to know about this too.”

That’s the sweet spot. That’s how you turn clients into ambassadors—just like The Very Hungry Caterpillar turns readers into gifters.

🎯 What This Has to Do With AI (and You)

That’s exactly why we created the AI Masterclass at Basic Bananas.

This isn’t another boring “tech talk.” It’s a short, fun, practical experience that’ll completely shift how you see and use AI in your business.

  • A-ha moments about how AI can save you hours
  • Tools you can use the same day
  • A clear plan to market smarter (not harder)

Whether you’re still the caterpillar nibbling through content… or the butterfly ready to soar with confidence and creativity… this is your next step.

🦋 Join the AI Masterclass

🎟️ It’s free.
🧠 It’s made for small business owners.
⚡ And it might just be the most gift-worthy hour you spend this week.

👉 Save your spot here – and bring a friend!